|
Getting your Trinity Audio player ready...
|
Most people start their dining experience on restaurant review sites. They want to see what other people think of their choice to know whether they’ll get their money’s worth. It’s also nice to know what kind of experience to expect and plan appropriately.
As a restaurant owner, you want your restaurant to get positive reviews. Users take reviews almost as gospel truth, so you want them to read great things as often as possible, if only sometimes. Simply being listed on these sites improves your restaurant profile.
Popping up on search engines is likely to increase your walk-in customers. It also says your establishment is reputable and worth looking into.
Top-Rated Restaurant Review Sites
About 82% of consumers will read online reviews before they visit or make a purchase. The following popular restaurant review sites considerably impact your restaurant business. Create a stunning profile on each one that allows it, and watch what it does for your business.
1. Google My Business
The first place people look for restaurants in their locality is Google. It’s a verb! The search engine responds with a list of top establishments, complete with their contact and location details.
Creating a complete Google Business Profile with useful details will increase ranking on Search Engine Results Pages (SERPs). Add catchy photos, including business hours, the right address, and all information clients find necessary. Regardless of whether the reviews on your page are positive or negative, respond to them with some decorum.
2. Yelp
While Yelp is home to reviews for all kinds of businesses, it’s considered the king of restaurant reviews in the United States. In a bid to keep the reviews authentic, they prefer that business owners don’t solicit reviews.
You can respond to reviews publicly or privately once you claim your listing. Look at it as a form of customer engagement and an opportunity to calm down customers who weren’t pleased.
It’s a trusted review site and, as of December 2021, has received 244 million cumulative reviews of various businesses. Don’t you think your business should be a part of that?
3. TripAdvisor
While tourists are the biggest users, TripAdvisor is a trusted source of travel-related information, including restaurants. Customers can make bookings on the site, and that’s a great opportunity for any business.
Claim your listing and sign up for reviews. Their marketing push is turning it into a more popular review source, even for locals so tap into the opportunity.
4. Facebook
Facebook is a social media site almost everyone uses. It receives quite a huge following, standing at about 2.93 billion monthly active users as of Q2 of 2022. Someone is bound to leave a review on your business page!
Use the site for easy interaction with your clients and craft winning targeted social media campaigns while you’re at it. You can add specific call-to-action buttons like “Start Order” to redirect your clients to your online menu. Photos, location details, and catchy prose are also great additions.
If you direct people to your Facebook page, please ensure your ratings are appealing.
5. Foursquare
Local businesses have a great advantage listing on Foursquare. It’s a little similar to Yelp and boasts tons of restaurant reviews.
Start by claiming your business on the site if the business has already been mentioned. Fill out all the relevant details and interact with what your customers think of you. It’ll also show you important analytics about your clients, which you can capitalize on as part of your strategy.
6. Zomato
You get to read from professional food critics, food bloggers, and your regular clientele from this review site. Expect anything and everything! Originally Indian, it has spread its wings over several countries and even acquired Urbanspoon to cement its place in the U.S.
With a great amount of detail, such as photos, business hours, and the ability to call restaurants directly from the site, Zomato is a great place to get listed.
There’s room to reply to reviews, edit business details, and advertise your business. Do a good job of it so that customers will want to make bookings straight from the site.
7. Gayot
Named after a French food critic, Gayot mainly takes reviews from experts and food critics. It offers ratings based on a 20-point scale that considers food, ambiance, service, and everything the place offers.
Unfortunately, you can’t claim a listing. You can, however, ask to advertise with them for more visibility. Warning: it’ll come at a cost.
8. The Infatuation
Zagat was a popular and authoritative restaurant review site but now exclusively covers stories from chefs and restaurateurs worldwide. It started in 1979 in printed format, offering a 30-point scale. Google bought it in 2011 and made it highly ranked on Google Business pages. The Infatuation is now Zagat’s parent company.
The Infatuation does it differently, with a team of writers sampling different restaurants and foods.
The site appeals to younger people looking for an in-depth review, complete with photos. They don’t have listings, but maybe they take invites. Want to speak to them about reviewing your place?
9. OpenTable
It is majorly used to make restaurant bookings and also has an option to provide reviews of said restaurants. Serving over 1 billion customers a year and more than 60,000 venues, this is prime online real estate.
Available across the major US and global cities, it’s a perfect place to seek reviews and bring in more customers.
Use the listing to include every relevant detail that would appeal to your clientele. Present your business as the place to be and then deliver above expectations once clients show up.
10. AllergyEats
There’s something for people with allergies too! It’s difficult to filter restaurants based on food intolerances, and AllergyEats is perfect for sorting this need. Food filters include fish, peanuts, tree nuts, gluten, dairy, wheat, eggs, sesame, and soy.
Submit your restaurant if you have an offering for people with food restrictions.
Conclusion
Customer reviews have gone up by 50% compared to pre-pandemic numbers. It means people are more likely to speak about their experience at a particular restaurant. While more people tend to speak when they have a negative experience, there’s always room for a positive review when the customer experience is worth writing about.
What can you do to influence your online reputation? Sign up on review sites that allow it. Claim your page where you need to. Maintain a vibrant online presence.
The restaurant industry is a cut-throat world. If you receive a negative review, handle it gracefully. Apologize to your clients and offer to make it up to them if necessary. Sooner than later, your reviews and stars will look better.
google.com/intl/en/business/(opens in a new tab)google.com/intl/en/business/Currently selected link settingsOpen in new tab
The first place people look for restaurants in their locality is Google. It’s a verb! The search engine responds with a list of top establishments, complete with their contact and location details.
Creating a complete Google Business Profile with useful details will increase ranking on Search Engine Results Pages (SERPs). Add catchy photos, including business hours, the right address, and all information clients find necessary. Regardless of whether the reviews on your page are positive or negative, respond to them with some decorum.
2. Yelp
While Yelp is home to reviews for all kinds of businesses, it’s considered the king of restaurant reviews in the United States. In a bid to keep the reviews authentic, they prefer that business owners don’t solicit reviews.
You can respond to reviews publicly or privately once you claim your listing. Look at it as a form of customer engagement and an opportunity to calm down customers who weren’t pleased.
It’s a trusted review site and, as of December 2021, has received 244 million cumulative reviews of various businesses. Don’t you think your business should be a part of that?
3. TripAdvisor
While tourists are the biggest users, TripAdvisor is a trusted source of travel-related information, including restaurants. Customers can make bookings on the site, and that’s a great opportunity for any business.
Claim your listing and sign up for reviews. Their marketing push is turning it into a more popular review source, even for locals so tap into the opportunity.
4. Facebook
Facebook is a social media site almost everyone uses. It receives quite a huge following, standing at about 2.93 billion monthly active users as of Q2 of 2022. Someone is bound to leave a review on your business page!
Use the site for easy interaction with your clients and craft winning targeted social media campaigns while you’re at it. You can add specific call-to-action buttons like “Start Order” to redirect your clients to your online menu. Photos, location details, and catchy prose are also great additions.
If you direct people to your Facebook page, please ensure your ratings are appealing.
5. Foursquare
Local businesses have a great advantage listing on Foursquare. It’s a little similar to Yelp and boasts tons of restaurant reviews.
Start by claiming your business on the site if the business has already been mentioned. Fill out all the relevant details and interact with what your customers think of you. It’ll also show you important analytics about your clients, which you can capitalize on as part of your strategy.
6. Zomato
You get to read from professional food critics, food bloggers, and your regular clientele from this review site. Expect anything and everything! Originally Indian, it has spread its wings over several countries and even acquired Urbanspoon to cement its place in the U.S.
With a great amount of detail, such as photos, business hours, and the ability to call restaurants directly from the site, Zomato is a great place to get listed.
There’s room to reply to reviews, edit business details, and advertise your business. Do a good job of it so that customers will want to make bookings straight from the site.
7. Gayot
Named after a French food critic, Gayot mainly takes reviews from experts and food critics. It offers ratings based on a 20-point scale that considers food, ambiance, service, and everything the place offers.
Unfortunately, you can’t claim a listing. You can, however, ask to advertise with them for more visibility. Warning: it’ll come at a cost.
8. The Infatuation
Zagat was a popular and authoritative restaurant review site but now exclusively covers stories from chefs and restaurateurs worldwide. It started in 1979 in printed format, offering a 30-point scale. Google bought it in 2011 and made it highly ranked on Google Business pages. The Infatuation is now Zagat’s parent company.
The Infatuation does it differently, with a team of writers sampling different restaurants and foods.
The site appeals to younger people looking for an in-depth review, complete with photos. They don’t have listings, but maybe they take invites. Want to speak to them about reviewing your place?
9. OpenTable
It is majorly used to make restaurant bookings and also has an option to provide reviews of said restaurants. Serving over 1 billion customers a year and more than 60,000 venues, this is prime online real estate.
Available across the major US and global cities, it’s a perfect place to seek reviews and bring in more customers.
Use the listing to include every relevant detail that would appeal to your clientele. Present your business as the place to be and then deliver above expectations once clients show up.
10. AllergyEats
There’s something for people with allergies too! It’s difficult to filter restaurants based on food intolerances, and AllergyEats is perfect for sorting this need. Food filters include fish, peanuts, tree nuts, gluten, dairy, wheat, eggs, sesame, and soy.
Submit your restaurant if you have an offering for people with food restrictions.
Conclusion
Customer reviews have gone up by 50% compared to pre-pandemic numbers. It means people are more likely to speak about their experience at a particular restaurant. While more people tend to speak when they have a negative experience, there’s always room for a positive review when the customer experience is worth writing about.
What can you do to influence your online reputation? Sign up on review sites that allow it. Claim your page where you need to. Maintain a vibrant online presence.
The restaurant industry is a cut-throat world. If you receive a negative review, handle it gracefully. Apologize to your clients and offer to make it up to them if necessary. Sooner than later, your reviews and stars will look better.
