Let's talk about the logistics of actually providing Website Creation services to our web design customers now that we've looked at a variety of packages we can provide.
Here are some of our most basic options related to website creation services online:
Do the Work Yourself
The first choice, of course, is to have the service yourself. Any operation you provide on your own would necessitate prior training and skills. Some programs may necessitate a significant amount of training for you to provide an appropriate service to your customers, whilst others may rely on the expertise that a web designer can easily improve and build.
Time schedule is a part of the issue here. If you have a lot of free time and a small client base right now, time might not be an issue. However, if we're still swamped with digital marketing jobs, adding additional resources can be difficult.
Book Website Creation Services from Sleek Web Designs
If you wish to provide services that aren't a good match for your current talents, it may be easier to recruit someone else or outsource the website creation job rather than having to learn new skills on your own.
Besides, as a web development firm, offering additional services has the goal of raising revenue, and that increased revenue can allow you to employ others to do the job.
You may recruit our experienced webmasters on a project-by-project basis or hire us for full-time service. We won't have to do any of the work ourselves, regardless of which direction we take.
Merge the Website Creation Part with other Brands and Services
The last choice we might see is collaborating with another service provider. Instead of recruiting someone else to do the job, we might find a freelancer or an organization that provides services that are similar to ours and form a mutually beneficial relationship.
If we can see, there are a variety of resources that can be provided in addition to web design. These extra resources may help we give more to customers (and make more money from each client), as well as reach out to more individuals. Our sales potential may grow as we expand our customer base and add new offerings.
Major Web Development Services to Hire Out
· Search Engine Optimization (SEO)
SEO is a perfect match because if we're building a website for a customer, the client can get more money out of it if it's good at attracting search engine traffic.
There is considerable crossover between the two Website Creation services, of course. We can design the website to be search engine friendly as a web builder, but full-fledged SEO providers may go far further. This may include on-page SEO, such as optimizing pages or content to rank for particular keywords, or off-page SEO, such as link building.
Almost all of the web design customers would like statistics and analytics to help them understand how successful their site is. Google Analytics is a valuable free software that clients can use, but it can be frustrating and challenging at times. Any of our clients may be looking for assistance in analyzing Google Analytics reports and implementing the necessary improvements to boost their performance.
We may have already included Google Analytics code on customer websites. Why not take that a step further to have Analytics support?
It might be as easy as a meeting in which we take the customer around the Google Analytics dashboard and explain it so they can pay attention to it in the future. Alternatively, we may include weekly or monthly reports along with any relevant advice based on the information included in such reports.
· Social Media Management WEBSITE CREATION Services
Most companies use social media in a way, but only a small percentage of them use it to its full extent. Small companies and entrepreneurs also lack the time or manpower to successfully handle their social media accounts on their own, which is where we step in.
We may offer to assist clients in the creation and maintenance services of their social media accounts, freeing up their resources to focus on more critical aspects of their company or website. Often social media administrators or virtual assistants may sell subscriptions that contain a certain amount of social media messages on various platforms. The client could pay we a monthly fee to maintain their Facebook page and plan two new posts every day, for example. Our style is distinctive.
· Email Marketing Plans
Since email marketing usually yields a high return on investment, this could be an environment where our clients are eager and ready to invest in a specialist like ourselves.
Planning HTML emails (or templates for our businesses to use) as well as website content creation services, designing graphics for the emails, and even establishing and handling the campaigns could all be part of our services.
· Ad Creation and Management Services
Many companies need assistance with the creation and management of online advertising. Freelancers and companies in experience with Facebook advertising and Google AdWords are in high demand.
As an ad manager, we may produce commercials for our clients, set up promotions, test and monitor campaigns regularly, and send updates to our clients that display the results.
· Keyword Research
We suggested earlier that we would be able to provide SEO services. One crucial part of SEO that we should focus on is keyword analysis. It's also easier to pick up than any of the other skills discussed in this post.
A keyword analysis is a vital part of SEO, but plenty of the clients won't know how to do it or won't have the resources to do it themselves.
Our keyword analysis and website creation services could include determining and recommending the right keywords for our clients to use on their websites and in their content. For the majority of our customers, we may want to concentrate on low-competition keywords that offer smaller sites a chance to appear on Google's first page.
· Copywriting & Content Website Creation Services
We could provide copywriting services to our clients if we have any writing skills. In certain instances, this may mean drafting a copy for a landing page or a sales page. Since good copywriting can yield dramatic effects in terms of revenue, this can be a very efficient service.
Offering services relevant to content creation may be a good match, given that we would be working on the client's website anyway