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11 Common SEO Mistakes (That Even Gurus Make Every Day)

Google is the leading source of referral traffic. Website SEO (search engine optimization) guarantees increased visibility and top rankings on SERPs (Search engine results page).

11 Common SEO Mistakes (That Even Gurus Make Every Day)

SEO involves off-page optimizations, meta tags, and keywords, amongst other tips and tricks. It is possible to forget one or two things in the complex field of SEO.

However, take it easy if you forget because even experts make small SEO mistakes that damage their SEO efforts. Unfortunately, the metrics are unforgiving to both gurus and newbies: numbers do not lie.

Here are some mistakes that seem negligible but have immense consequences to your SEO campaigns. The good thing is that even the experts miss them occasionally.

1. Ancient SEO Techniques

The internet and how we complete tasks online keep changing. Some years ago, keyword stuffing was allowed, but today, PBNs and keyword stuffing lead to severe Google penalties.

Google algorithms occasionally change, so, to rank better, embrace modern SEO techniques. Today, Google considers the keywords that you have mentioned or not mentioned when ranking sites.

Choose your keywords well and use them naturally in your content.

2. Ignoring Google Analytics/ Google Console

Google console and analytics are different tools.

Google Analytics provides information that helps you to know how well your site is doing. Information on the number of visitors, bounce back rate, traffic, etc. enables you to understand your site.

Google console highlights areas you need to improve on your site.

Although the two tools are free, some marketers ignore them. The free Google tools provide comprehensive information, but you need to invest time in them to understand the data.

Google console and analytics are the best SEO tools because they are products from the largest search engine (Google).

Link your website to Google Console and Analytics for comprehensive reports on your site's performance and how to improve it.

3. Zero Internal Links

Google considers both External and internal links when ranking sites.

Quality external links show that the information on your site is reliable, and it helps in SERPs.

As for internal links, they interlink content on your site. Internal links make it possible for Google to crawl your site. It also helps to direct traffic to other areas of your site. Internal links also help to highlight essential pages on your site and topic clusters.

If you do not have internal links, you miss a chance to link various content on your site.

4. Mobile Unresponsive Site

At least 50% of website traffic comes from mobile devices. If your website is not mobile responsive, Google considers it unfriendly and ranks the site poorly.

If your site is unresponsive, you miss out on 50% of the traffic to your site. Create a responsive site then test it to see how the content displays on a mobile gadget.

5. No follow Command when Launching a Site

No follow commands inhibit Google from indexing and ranking your site or selected page(s). It is a simple warning for Google to keep off the page or site.

Are you wondering how it happens? Well, you can put a noindex meta tag on your website's header code during the development stage of the site. Also, the noindex meta tag is helpful if you want increased control over the site or page for whichever reason.

The tag should be removed before launching a site so that Google can rank your pages/site in search results.

6. Maintaining Old Content

Changes in Google algorithms or specific industries render some content outdated. If new statistics or technology comes up, any old content becomes obsolete.

Revisit your content to ensure the data and information is up to date; otherwise, your Google rankings will drop.

7. Focusing on the Wrong Keyword

Your target audience makes a keyword right or wrong.

Let us say you are a healthcare tech writer: your website content could focus on helping tech companies succeed or on how customers (hospitals and patients) benefit from the technology. The keywords for each category are different.

If you fail to realize the difference, you will concentrate on the wrong keyword, thus losing valuable traffic and customers.

8. No Videos

Content is king, but video is the future of SERPs.

Videos are engaging, and they rank faster than text content. Google is now showing podcasts and videos in search results.

Videos and podcasts are less competitive than text content, so use them if you want to rank better.

9. The Heading Mistakes

Headings help you to break your content into topics. Breaking the content into targeted topics increases your chances of appearing in more searches.

Besides, some searchers skim through content before deciding whether it is valuable to them or not. If the visitors find your content helpful, you will have a lower bounce back rate; thus, rank better.

Write down your main points and break down your content based on the topics.

10. Forgetting that SEO is More Significant than Traffic

SEO focuses on drawing traffic to your site, but that is not the endpoint. In the end, you want the traffic to help you complete a marketing goal. It is better to have little traffic with a high conversation rate than massive traffic with zero conversion rate.

Do not forget to measure and monitor other objectives only because of your traffic increases.

11. Getting Comfortable with SEO Ranking

It takes time, patience, consistency, dedication, and expertise to rank well in search results. When you rank high, you might feel the need to reward yourself by taking a short break for your SEO efforts. However, this is a mistake.

SEO rankings are not permanent: they keep changing depending on the relevance of your site. Remember, as you 'rest', other marketers are still working and might outrank you soon. So, you cannot afford an 'SEO break' even though you rank first place for several keywords.

Conclusion

A successful SEO strategy involves many aspects. Some features work well before launching your website, while others require continuous monitoring and updating. Although the above mistakes seem unforgettable, maintaining a viable SEO plan can be overwhelming.

Backlinks vs Content: Which is Better?

According to WordPress, 'over 409 million people view more than 20 billion web pages a month.' Business websites want to reach their target audience, convert website visitors into customers, and to increase brand awareness, amongst other reasons. But, how can they achieve their goals without a high search engine ranking? You need to improve your website SEO or hire experienced SEO agency New York to help you.

The question of whether to prioritize backlinks or content, therefore, is common among website owners.

Backlinks Vs Content_ Which Is Better_

Google algorithms consider factors such as backlinks and content before they rank a website. However, some people feel backlinks are more valuable than content to the algorithms. Another group of people believes once you have quality content, it is easy to attract quality backlinks.

The fact is; the two (backlinks and content) rely on each other. It is also true that for a good SERP, you need the two. So, how do you choose what to concentrate on first, especially if your website is new?

You must understand that you cannot have links without content.

Content is, therefore, more important than links. If you have excellent content, people will link to it naturally.  SEO experts such as SEO agency New York understand how to generate quality links naturally through unique content.

Examples of backlinks include:

  • Natural links- You must have quality content to attract links from people naturally.
  • Self-created links – These are links from blog directories, guest posts, forum signatures, etc.
  • Outreach links – These are links that you get when you ask people to link to your site. You must convince the person that you have valuable content.

Lessons from Authority Blogs

Let us look at high authority blogs. Have you ever noticed the number and quality of backlinks on the site?

The content on the site is informative, targeted, original, quality, and shareable. Brands are not afraid to be associated with the site's content, so they link back without hesitation.

'Content is king,' and the value of a website is anchored on the content therein.

So, what can we learn from authority sites about content? 

  • Post quality content regularly.
  • Publish content to various platforms
  • Update old content
  • Promote their content

That is how they increase their visibility and generate quality backlinks.

I hope you are convinced that content comes first then backlinks second. However, it can be a huge task to keep up with the demand for quality and quantity content if you have no SEO experience. Why not hire an SEO agency in New York to handle all your SEO needs? 

Here are four truths why you should choose content over backlinks.

1. Determine the Focus of the Page

When you optimize your page for SEO, title tags, headers tags, internal links, etc., can help to understand the content on a page.

Unfortunately, you cannot use backlinks to define a page's topic unless they are keyword rich.

2. Focus on the User

Think about backlinks for a moment; why do you need them? It is purely for SEO.

However, content aims to relieve your visitor's pain points. So, the visitors are likely to engage with the content. The users sign up for your newsletter, buy products, enroll for courses, book appointments, and respond to your call to action based on your content.

What is the value of a website with countless backlinks and minimum content (if that is possible) to your prospects? So, if you focus on the links, you will not be of any value to your online visitors.  

To draw people to your quality content, you need to market it. You can guest blog or share links to your work on social media platforms. That way, other sites will identify the value of content on your site then link back.

The only time when backlinks are more valuable than content is when you invent a product or service. Media companies are likely to link to your site to make their report authentic. 

3. Content That Generates Links

People do not link without a reason to link to your content. Do you want to know the content that attracts quality backlinks?

  • Infographics– They are simple to understand. If you want to simplify complex topics, use professional infographics. Websites link to infographics when they want to give their readers a simplified version of a topic. 
  • eBooks and Guides – These are detailed types of content that elaborate on one topic. Since blog posts do not have as many details as guides and eBooks, they link to them for comprehensive information.
  • 'How to' posts – They provide guides that break a process into small steps. 'How to write content that attracts backlinks' is an excellent example of a 'how-to' post. Since the post has several steps, various sites will find sections of the guide relevant, thus link to it. Blog posts that focus on SEO, backlinks, content may find your content worthy of a backlink. Make sure the post is between 2250 and 2500 words for higher ranking.
  • Interview-based posts–Interviews with industry experts attract quality links because they are authoritative. The experts give the first-hand experience on issues, tips, strategies, and valuable information related to the industry. Authority sites link to your content if it focuses on their niche.
  • Opinion posts – The posts provide an opinionated perspective on an issue. The information might be controversial or diverse. However, it must be good enough to draw the attention of high authority sites. In most cases, the post has statistics to prove the opinion. Sites that agree with the view will link to your content for emphasis. However, sites that disagree with the idea will link to the content then address what they feel is misinformation.
  • Original research posts - The reports are data-based. Research posts are broken down into specific sections that focus on an area. Since data is credible, it draws the attention of people who want reliable information.

For you to create the above content, you need to discover the right keywords, then create and optimize your content around the keywords. SEO agency New York has the experience, skills, and expertise to create content that helps to improve your SEO rankings, thus attracting quality links.

4. Develop Site Structure

Internal linking helps to interrelate topics within your site. It also helps in navigation on your site. The links also provide a 'path' where spiders crawl topics and pages within your website. 

Ultimate Thoughts

Quality content and backlinks contribute to high ranking on search engines. Engage a professional SEO agency in New York to help you concentrate on quality content that generates links.

Best WordPress Plugins to Level up your SEO Game (2020)

 51% of website traffic comes from search engines. If you are a website owner, you need to optimize your site with the best WordPress plugins for SEO. Although the plugins do not guarantee first-page ranking, they help to improve your chances of ranking high on search engines.

Best WordPress Plugins to Level Up Your SEO Game (2020)

WordPress is SEO friendly and has several plugins that can help improve the SEO of your blog. However, most of the plugins perform the same work. You therefore do not need to install more than one plugin for the same function.

To help you select the best plugins, you need to understand the unique selling point of each plugin that you need. Here is a compilation of the best WordPress plugins for SEO in 2020.

1.      SEMRush

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SEMRush has features that guide you to write optimized content and to beat your competitors. First, the tool helps you to identify search terms and keywords that can help you rank high in search results.

Secondly, SEMRush has a competitive research feature for ‘spying’ on your competitor. The tool helps you to understand what your competitors are doing (keywords they are ranking for) and reveals any marketing gaps in terms of keywords that can help you beat them. Lastly, SEMRush works well with WordPress.

2.      Google keyword planner

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The Google keyword planner is a free tool aimed at helping advertisers. The tool generates information that help advertisers reap the most out of their ads on Google.

Google gives you access to data on keywords, their search volume, search difficulty, and number of results when you use the tool. The tool gives insight on the trend of the keywords over a period. The feature on trends can help you write relevant content (Google’s requirement for a site to rank high).

3.      Google Console

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Google console is a free SEO tool provided by Google to all website owners. It allows website owners to monitor how their site is performing on Google search. The tool provides essential information to help you optimize your site for higher ranking. Information provided by google console include technical status updates, search traffic, crawl data, search appearance, and educational resources.

You can integrate google console with MonsterIsights or Yoast SEO.

The SEO tools alerts you if there are any optimization errors on your site like crawl errors.

4.      Yoast SEO

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The plugin has more than 2,000 reviews and a rating of 4 out of 5. Are you wondering why the plugin is so popular? Here are some of its top features:

  • Yoast SEO tool checks all the requirements of a well optimized site. It checks the length of your content, confirms that all images have an alt tag similar to the keyword, and ensures that you have a meta description.
  • The tool displays a green signal for the requirements that you have met. However, if you need to work on something, Yoast SEO displays an orange signal.
  • Yoast SEO helps to add social media images and open graph metadata to your articles.
  • The SEO tool generate xml maps which makes it easy for Google to crawl your site.
  • If you need to import SEO data from another plugin, Yoast SEO makes the process simple.

5.      All in One SEO Pack

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The All in One SEO pack has a feature manager that makes it possible for beginners as well as webmasters to use the tool.

You do not need any experience in SEO to use the tool. Users only need to know how to read and follow instructions on the fields to input the data.

The default settings of the tool provide the best SEO experience, but you can alter them to suit your needs. As you gain more experience in SEO, you can use the advanced features of the ALL in one SEO Pack. 

The SEO tool helps to improve your website by allowing you to add meta tags and SEO title with ease. The pack offers google analytics, image sitemaps, open graph meta tags, and XML Sitemap support. In addition, it helps to avoid duplicate content on your site.

6.      Ahrefs

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Ahrefs is a valuable marketing tool which helps in monitoring competitors, checking backlinks, and conducting keyword research. Other additional features include finding guest posting opportunities, identifying unlinked mentions, and monitoring technical SEO issues.

For the best experience while using Ahref’s, take time to understand the tool then use it daily. People who use the tool daily discover new features the more they use it. Checking the tool regularly guarantees timely reports which when worked on guarantee more traffic to your site. Ahrefs offers a variety of possibilities for positive marketing outcomes.

Ahrefs has an ‘alert’ feature which as the name suggests, sends important notification if requested, via email. Common notifications include alerts on backlinks, mentions, pages linking to competitor, and performance of your keywords on your site.

By using the various features of the SEO tool, you can improve your current content by optimizing it. Ahrefs can also help you identify website content that needs updating. The tool reveals broken links thus highlighting link building opportunities.

7.      Broken link checker

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If you have been running a blog for some time, you know some tasks can seem an uphill. Links within your site play a role in your site’s SEO. If there are broken links, it influences user experience. To avoid bad user experience, check your site for broken links (outbound and inbound links).

Broken Link Analyser reveals links that are directed to dead pages. If there are dead links from other sites, remove or redirect, or reinstating the dead pages. Examine your site for links directed to harmful sites that could damage your SEO.

Just like with the keywords, you can ‘spy’ on your competitor’s links. If there are people linking to your competitors dead page, redirect the links to your sit by creating pages that are similar to your competitor’s.

The broken link checker is a free tool. Unfortunately, it is a resource-intensive tool and it can slow down your site.

8.      All in one Schema Rich Snippets

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All in One Schema Rich Snippet supports nine Schema content types. They include people, products, software applications, services, reviews, recipes, events, and videos.

If you need to change the looks, strings, or feel of the snippets, you can do it from the customization box. You can add prices below products, video/image next to descriptions, and star ratings under a review.

The Pro version provides advanced settings and automates configuration of page markup. If you have several web pages, the automation makes it easy to optimize all your pages.

9.      SEOPress

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SEO plugins help website owners to set up a site that is ready for social networks and search engines. Unlike other WordPress plugins for SEO, SEOPress is light weight and does not slow down a site. The premium version is pocket friendly and allows you to use it on several websites.

The SEO tools appeals to expert and beginner web owners. It is easy to set up and has a range of features. Some features include Dublin core, structured data types, meta title, HTML Sitemaps, open graph support, Google News setup, google analytics integration, good for Woo commerce, custom tracking, and advanced SEO options. Although the tool has similar features as Yoast SEO, its premium version is cheaper than Yoast SEO’s.

10. RankMath

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RankMath is a competitive SEO tool that helps you optimize your content for easy ranking on social media and search results. The plugin is good for gurus as well as beginners.

The installation process is easy as it is a step by step wizard. For the best performance, the tool establishes the settings for your site. It also sets up webmaster profiles, SEO setting, and your social profiles.

To help you improve on your site’s SEO settings, the tool gives you a preview of how the post looks on social media and SERPs. You can also add short descriptions, Open Graph metadata and meta title on your posts when using the tool.  It also displays Google console information such as keywords you are ranking for, indexing issues, and your sitemap status on your dashboard.

RankMath gives tooltips for all its features so that you can maximize on them. The tool allows you to import data from other SEO plugins when setting up.

11. KeywordTool.io

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The Keyword.io tool saves marketers time spent looking for keywords on Google’s autocomplete section. To use the tool, you enter a keyword then the it generates over 500 autocomplete keyword suggestions. The suggestions come from search engines autosuggest feature.

The keywords suggestions are from Google, Bing, YouTube, e-Bay, Amazon etc. Find the keywords by selecting ‘Questions’, ‘negative keywords’, ‘Related keywords’ or filter by country, location, or language. The keyword tool gives additional information like the keyword search volume per day or month. 

Keyword.io tool is good for competitor research. Want to know which keywords your competitors use or how many times they use the keyword on a page? Well, input your competitor’s URL then search.

12. WP Rocket

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The load time of a website affects SEO. The best way to speed up your site is to enable caching. WP Rocket is a caching plugin that guarantees to boost the performance and speed of your site. Websites with fast load time enjoy increased conversion and improved search engine optimization. Fast load speed reduces your website’s bounce back rate.

The setup is easy and fast even for people without knowledge on programming. WP Rocket has an option where mobile website visitors can click on for mobile responsive website.   

13. SEOquake

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SEOquake is a non-invasive SEO tool with a ton of helpful data. If you subscribe, you find the tool on the top left-hand side of a web page. If you want to see the details provided, you expand the addon. The tool breaks down data such as backlinks, Alexa rank, density, page health, last updated, and site infrastructure in one place.

The SEO tool is an addon for Opera, Google Chrome, Safari Web, and Mozilla Firefox browsers. SEOquake has a domain comparison which is good for checking how and what your competitors are doing.

However, it is not easy to read the information provided by the tool because of its drop design. The data provided by the tool can be confusing to beginner and there are no explanations about what the parameters mean.

14. Yet Another Related Posts Plugin (YARPP)

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Google analysis the time people spend on your site as an indicator of relevance. A lower bounce rate means website visitors find valuable content on your site so they stick around longer. The Yet Another Related Post Plugin displays content (posts and pages) related to what the online visitor is engaging with currently. The visitors end up spending more time on your site. A lower bounce back rate improves your SEO ranking on Google.

15. Monster insights

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Marketing is an art and a science. This means you need data to make the right decision and knowledge on how to use the data. When you have the right data, it helps you make decisions that improve your website’s SEO.

Google Analytics by MonsterInsights has over 11millon downloads. The plugin displays your analytics in a simplified way within your WordPress dashboard. The report is inclusive and gives a breakdown of important metrics such as demographics, link tracking, and interest.  

It is easy to install the WordPress plugin in your site. The tool shows data in an easy to understand way and as detailed as you would want the data to be. The insights allow you to see the content that is doing well on the site, popular products, and the where visitors are dropping off.  

16. WP Touch Mobile plugin

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In the first quarter of 2020, browsing on mobile platform contributed to more than 50% of website traffic. Today, website owners do not have a choice but to create mobile responsive website if they want to enjoy traffic from mobile platforms. Online visitors are not patient so if your site loads slowly, they quickly move on to the next site.

The WPtouch Mobile Plugin can help you increase the speed of your site. It is easy to install and use. You do not have to change any codes for the plugin to work. After installation, you use the administration panel to customize your site for mobile view. WPtouch adds an elegant and beautiful mobile theme for you automatically. 

17. SEO Optimized Images

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To improve SEO ranking, you need to look at all aspects of you site in addition to the content. Did you know you can use Google Image Search to improve your SERP?

Plugins such as the SEO Optimized Images guides you on how to add SEO friendly title and alt attributes to your images. The plugin helps you to save time and guarantees the right choice of attributes.

Final remarks

Every website owner wants their site to rank high. SEO plugin tools make the site faster, display necessary data for higher ranking, alert you on SEO errors, and highlights SEO related issues. The plugins are your eyes on the internet and they provide timely, concise, and actionable information which can help improve your SEO. It is normal to start off with a few WordPress plugins for SEO then keep using more as you advance. Whichever plugin you select, make sure you maximize its benefits.

How to Add Keywords to Your Copy (So it Peases both Users and Search Engines)

Do you know what determines the success of online content? Does the number of users, revenue, or daily visits define it? Yes, it does to some extent,but to be exact, it is content that readers find useful and search engines rank high.

Search engines do not need your content; they need you to provide valuable content, then they reward you with high ranking. 

How to Add Keywords to Your Copy (So it Peases both Users and Search Engines)

Search engines provide the best answers to search queries. If a user clicks on your content,and then they close it immediately, it means you did not give the answer they are looking for.

Google, the largest search engine, receives above 2 trillion searches every year. With Google's highly sophisticated algorithms, it is easy to tell which content users enjoy online. So, as long as the content is beneficial to the user, Google loves it and rewards you by ranking the content high.

Content for Search Engines or Humans?

SEO is the most misunderstood subject online, according to Copyblogger. The underlying question is whether to focus on humans when creating content or search engines.

Although search engines determine your ranking, they rely on how users interact with your content to rank it.

Online visitors rely on search engines to produce the most relevant results after a search query.

Search engines focus on content that answers the user’s question. In short, people come first then search engines second when creating content. Therefore, your content should appeal to the searcher and must meet the searcher's purpose.

According to Redevolution,Google relies on the relevance and authority of content when ranking as it guarantees an improved user experience.

  • The search engine scans the quality and quantity of links pointing to your content. The quality of links focuses on whether the links are trustworthy.
  • As for relevance, Google analyses the content for keywords. How well have you used the words? Where have you positioned them on the post? How often have you used the terms?

To help guide in writing content that your readers and search engines love, here are some tips.

1.      Research

When researching the keyword, consider the search intent and the search term your target audience use. The two factors will help you create content that focuses on your audience’s pain points.

To get the right keywords, you must understand your audience’s pain points. Are they looking for an SEO agency? Then, find out the intention behind looking for the content on the pain points.

Keywords are the language that your audience uses when looking for your services. So, when you use the exact term, you speak the same language with the user, and thus, you become relatable.

Search volume and term allow you to understand the interest and pain points of your prospects. Before you finalize on the search term to use, cross-reference the search term with current content on Google to understand the intent from Google’s viewpoint.

2.      Up-to-date Information

Is the content and pages on your site fresh? Is there old content on your site? Well, if the outdated content is still valuable, make minor adjustments to boost its relevance and freshness.

Look for trending keywords and add them to the existing content.

Updating your content with trending keywords indicate to the search engines that your site is well maintained. Besides, online users spend more time on up-to-date and informative content.

3.      Diversify

Content is the currency of the online space, but there is no limitation in the type of content to use. Videos, images, and audios are also appealing to online visitors.

Images break the monotony in long-form content. There are free and premium images to choose from on sites such as Pixabay.  Optimize images, audios, videos, and the pages you embed them to increase visibility. A content delivery network (CDN) helps to maintain a low load time, which guarantees high site speed and improved user experience.

For images, add captions and alt-text with relevant keywords while you can include a transcript for your podcasts or videos.

4.      Quality Content

Search engines rank sites depending on their value. One of the secrets why Google is successful, is: providing quality search results consistently.Ranking is like vouching for a website. If the search engine has more trust in the site, it ranks it high. For a website to draw the attention of the search engines, you must have quality content that attracts and encourages visitors to stay on your site.

Google defines high-quality content as original, professionally written, accurate, and comprehensive content. The search engine rewards trustworthiness, authoritativeness, and expertise in content creation.

To guarantee high-quality content that website visitors and search engines enjoy consistently, invest in a content strategy. Come up with relevant keywords to use. Concentrating on relevant keywords guarantees better ranking and improved user experience.

5.      KeywordPlacement

Keywords should appear naturally on your content to maintain readability. Include keywords on your subheads, titles, and body of the content. Forget about the keyword density for some timeto avoid compromising on the quality of the content.

Think about what the user wants to read and the search terms they use then, write content that aligns with the two.

6.      Focus on the Pain Points

When you create posts that respond to a user’s pain point, you please search engines and users in two ways. One, search engines display your content on search results because it is valuable. Two, the prospects find the content helpful because it addresses their pressing needs.

Plain points make the best keywords.

Google results are so accurate that online searchers rarely look for additional content after their first resource.

Useful content answers a user’s questions in a comprehensive, complete, and substantial manner. Search engines love content that is beyond obvious.

To increase visibility, optimize your content for direct answers, and featured snippets. Optimization improves the chances of your content appearing after a voice search call.

Sometimes you may want to add H2 within your text to increase the accessibility of the main points. This strategy helps you to attract and maintain visitors to the post.

Conclusion

When you create content that is relevant to your readers, search engines understand the value of the content, and they reward you.

How to Install WordPress Plugins for Free

455,000,000 self-hosted websites use WordPress for their content management system. The CSM has robust features that focus on unrivaled user experience. You need to know that you can start a blog on WordPress without plugins, but with time, you will need to learn how to install WordPress plugins. The good thing about the plugins is that they are easy to install for tech and non-tech people.

How to Install WordPress Plugins for Free_

As your blog grows in terms of visitors, activity, and content, then you will need to install plugins. Due to need to improve the speed of the site, user experience, SEO ranking, amongst others, will force you to install the necessary plugins.

For people who are new to WordPress, installing the plugins might sound like a tall order, but it should not. There are three main ways you can install the plugins: via search, FTP, or upload a zip file. Only people with the self-hosted WordPress can install the extensions.

I will demystify how to install WordPress plugins by discussing the three installation methods.

How to install a WordPress plugin via FTP (File Transfer Protocol)

It is a way used to transfer computer files over the internet between a client and a server.

To install a WordPress plugin using FTP, you need to have your FTP server credentials. You can contact your web hosting company to give you the details or, you can get them from your web hosting account. The FTP server URL, FTP password, and FTP username are the credentials that you need.

First, choose an FTP application/program. One of the most accessible programs to use is FileZilla. For with Mac, try Cyberduck. The two programs are free.

Download the plugin you want to install then unzip it.

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Remember the FTP credentials? Now it is time to use them—login to your FTP account using the FTP password and username on the FTP server.

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Look for the plugin folder. You can access it from WP-content then plugin. In the plugin section, look for the folder.

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If you are using FileZilla, drag the WordPress plugin you want to install from your computer and drop it to the server. You can also upload the theme to your WordPress plugin folder.

The upload will take some minutes, depending on the number of files to be uploaded. Wait for the process to end. When the process comes to an end, the plugin is ready to be used. You can access it from your WordPress dashboard by going to appearance then plugin, you will find it there.

To start using the plugin, activate it on your WordPress dashboard. To install a WordPress plugin using the FTP method, you use an FTP software; then you use the other two methods (search and find) to configure and activate the plugin.

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Install WordPress plugins using the dashboard plugin upload

If you want to use a plugin that is not on WordPress but is compatible with WordPress, you can upload it on WordPress. Search for the plugin then confirm that it is compatible with WordPress. Download it.

Go to your dashboard, search for the plugin, and then click on the 'upload plugin' button.

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The upload method is also excellent when you need to install a plugin that cannot be installed through the WordPress dashboard. Configure the plugin settings after installation so that they can meet your needs.

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Install WordPress plugins through plugins search

Here is a clear way on how to install a WordPress plugin to your site; you can do it on your dashboard. WordPress has a search box that allows you to search for any WordPress plugin without having to go to another platform to look for the plugins.

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When you identify the plugin you want to install, WordPress gives you a chance to learn more about the plugin before installation. When you click the name of the desired plugin, a pop-up page with additional details about the plugin appears. Additional information includes the ratings, its developer, number of active installations, compatibility information, and last time it was updated.

To install a WordPress plugin, go to plugin then add new from your dashboard. The page has a few options at the top, such as featured, favorite, recommended, most popular, and search.

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The featured options are for plugins that are recommended by WordPress. If you want to install a featured plugin, use the search button at the bottom of the page.

The most popular option has a list of plugins arranged by their popularity. The most popular plugins appear at the top while the least popular are at the bottom.

Recommended plugins consist of plugins that WordPress recommends based on the plugins you have installed. These are plugins that work well with installed plugins.

As for favorite plugins, all the plugins marked as favorites appear in this section. Finally, if you want to look for a specific plugin, then you can use the search option. Use a keyword, and WordPress will provide a list of plugins that match the keyword.

Once you identify the plugin you want to install on WordPress, press the install button at the top right-hand corner of the plugin. When the installation process is complete, the button changes its label to activate. Press it to enjoy the plugins' functionality. When the plugin becomes active, WordPress redirects you to a pane with all the active plugins. This (the pane) is where you can upgrade, deactivate, or edit the settings for individual plugins.

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Why can't I install plugins on WordPress?

WordPress installation errors hinder even people who know how to install WordPress plugins from installing the plugins. The installation errors are easy to fix and identify.

'Syntax error' or 'parse error' can occur during installation or after installation. If it happens during installation, it means the error is on the developer's side. Before you decide to fix the error yourself, check other issues that could be causing the error. If all the different areas are working well, get a new plugin. You do not need to have a plugin with recurring errors: fix it for good.

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WordPress only uploads zip files, so if the file is not in the right format, you are likely to get the 'bad format' error. This error is thus standard when uploading a plugin on WordPress manually. Before reaching out to the plugin developer, confirm that the plugin file is in a zip file.

Sometimes you can get the zip file, but the contents might be wrong, incomplete, or missing. Check against the WordPress recommendation for zip file content to confirm the required file contents. Confirm that the zip file is the right on. Lastly, check whether the zip file has any contents. If the above does not resolve the error, reach out to the developer for solutions.

Memory limit error happens when the web hosting PHP memory limit is incapable of processing the installation if it is too low. The memory is set to 64M by default.

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To fix the error, open the file editor on your control panel and then edit the memory size. Add this code define( 'WP_MEMORY_LIMIT', '256M' ); to the wp-config-PHP file found in the root directory.

WordPress has a set file size for plugins. When the limit exceeds, you are likely to get this message, "The uploaded file exceeds the upload_max_filesize directive in php.ini." To fix the error, write new code on the php.ini file on the filesize section. The correction will allow you to install larger files without an issue.

How to install a WordPress plugin from zipping?

Go to your dashboard and click on the plugin. Go to add new then upload plugin.

Select the folder you want to install then activate it. If an old version of the plugin already exists, you will need to delete one of the plugins. If you have not yet activated the plugin, delete it directly. If it is already active, deactivate it first then delete it.

Can you install plugins on WordPress free?

Yes, you can, there are many free WordPress plugins available on the site or other directories.

How many plugins should I install?

There is no set number of plugins that you should install: just install the number that helps you customize your website as you want. Sites for people who are new to WordPress have fewer plugins, but as they continue working on WordPress, they increase the plugins.

Some websites have 20-30 plugins, while others have up to 50 plugins. To maximize the potential of WordPress, ensure all the plugins follow the coding standards set for WordPress.

Should I delete inactive WordPress plugins?

Yes, because hackers use inactive plugins that have not been updated as leeway for hacking your site. Install Wordfence- a free plugin that notifies you when a plugin is no longer being updated. A lean site loads faster, so clean your site by deleting inactive plugins.

Some plugins should not be deleted, such as a secondary security plugin and a maintenance plugin. If something goes wrong with your site, you can activate the secondary security plugin, then scan the site to see the source of the issue. This is important if your primary security plugin has problems identifying the source of the item. The maintenance plugin is essential when you need to carry out a live maintenance procedure on your site.

Top 10 Benefits of SEO Services to Small Businesses in New York

Top 10 Benefits of SEO Services to Small Businesses in New York

Search engine optimization is an essential strategy every business needs in order to build a strong web presence. It is through SEO services New York that your small business will get qualified leads that will see your potential customers becoming loyal and your brand getting recognized by many.

Running a small business requires that you place your best foot forward, so your site appears among the first on search engine results pages (SERPS), earns more revenue, and bypasses the competition. SEO can help to achieve this and more. Here are SEO benefits you can reap as a small business in New York.

1. SEO Services Give You an Edge Over Your Toughest Competitors

With the ever-evolving, competitive digital space, you should know that your competitors are investing in SEO services in New York and various other digital marketing techniques. Today, 80% of people rely on the internet when researching products to buy or any information relevant to their needs. If you are still behind on SEO, your ranking on search engines, sales, and overall market share will lag.

SEO can help you rise through the rankings and take your competitors' spot, including potential leads and sales. Investing in SEO services NYCis the best way to compete against your rivals. Along with it, develop a smart strategy that will help you outrank even the toughest competitor.

2. Enhances Brand Awareness

SEO promotes your brand among high-value shoppers. When people go through the buying funnel, they carry out many searches, and if your brand appears most in their search results, its awareness increases. This also builds consumer trust in your brand.

With excellent SEO and content marketing strategy, you’ll be able to demonstrate to people that you’re a valuable resource for useful information in addition to being a service or product provider. In turn, your value to your audiences will increase.

Investing in strategies like video marketing can heighten your brand awareness efforts. Videos are known to increase your brand association by 140%, especially if they’re optimized for search. That’s where SEO comes in.

3. Drives More Targeted, High-Quality Traffic to your Site

If done right, SEO can attract high-quality traffic to your site right from the discovery phase. It helps you target people with the right search intent – people looking for products or services you offer and those highly likely to convert.

According to the Bright Edge study, more than 40% of revenue generated is from organic search traffic. This goes to indicate that SEO is an effective strategy that considers user intent.

4. Improves Your ROI

A competitive SEO strategy can earn you a high return on investment. Search engines offer a close rate of about 15% for all new leads, meaning that you can increase your conversion rates by 13%.  A study from the Forrester Group found that businesses that invest in optimized user experience (through SEO) can increase their revenue by 400%. The additional revenue will come if your website is featured on the top page of search engine results.

5. It Lowers Your Advertising Costs

With NYC SEO, you can be sure that your marketing and advertising expenses will be reduced. A well-planned SEO strategy ensures your business ranks top for high-value keywords on the search results. This way, your business will spend a lot less on advertising and use the extra funds to expand its content marketing strategy. Compared to traditional marketing, SEO is more cost-effective and result-oriented. Even 70% of marketers agree that SEO brings in more results (in sales, traffic, and leads) without putting a lot of money behind it.

6. SEO Services Target All Stages of Your Sales Funnel

With content marketing depending on SEO, you are sure to connect with buyers in each stage of your marketing funnel. Through different content types, including blog posts, infographics, videos, and images, you can target potential buyers who'll eventually convert. SEO-optimized content marketing attracts more consumers, earning 54% more leads as compared to traditional marketing. Consumers even prefer brands that offer original content.

7. Gives You Long-term, Constant Results

Immediately you start ranking up on search engines, your site will stay on first pages for a reasonable length of time. Just make sure you keep it first-page by optimizing it with SEO. Your goal should be for your business to remain in its high ranking position in SERP for long as it raises your brand's awareness and credibility and conversion rates.

8. Helps You Enhance Your Web Presence

With a user-friendly website, your visitors will find it easy to navigate and find what they need. You can use SEO to provide relevant, mobile-ready content enhanced with infographics, charts, images, and video. Your visitors will be happy, engaged, and encouraged to come more often since they now recognize your brand as a valuable resource. In turn, you get more leads and conversions. The search engines will be attracted to your site, too, enabling you to build your authority and gain more visibility.

9. Enhances Your Credibility

SEO can boost your credibility among consumers when search engines trust your website. People stay on the top page of search results because they trust search engines to display only the best sites. Search engines use both on-page and off-page signals such as high quality, relevant content, web-loading speed, and how your webpage provides solutions to users’ queries. Optimizing your Google My Business listing also helps your business to build credibility and drive sales by featuring your details and reviews from users. About 88% of online consumers confirm that reviews impact their purchasing decisions, which with SEO services New York, you can enhance your business’s reviews.

10. Boosts Your Local Marketing Efforts

Local search has increased in popularity owing to the growth of smartphone usage for internet search. Investing in local SEO exposes your business to shoppers ready to buy, as 72% of consumers who conduct local searches will visit your store to purchase your products. You also get to build your popularity in your local area and gain your market share, giving yourself a competitive edge.

Frequently Asked Questions

1.      What are the benefits of SEO services?

SEO offers enormous benefits to small businesses, including but not limited to:

  • Enhanced user experience
  • High close rates
  • Cost-effective marketing
  • Building brand credibility
  • Boosting local marketing efforts
  • Establishing brand awareness
  • Increasing web traffic
  • Enhancing brand awareness
  • Providing long term results
  • Improving ROI

2.      Do SEO SERVICES work for small business?

SEO absolutely works for small businesses. As long as they do it the right way, which includes providing useful content, optimizing their websites, and more, small businesses can compete and even bypass their rivals.

3.      How can SEO grow your SEO?

SEO can grow your SEO by helping you build brand awareness that increases your website's traffic and sales.

4.      Is SEO Important in 2020?

Optimizing for SEO is more important in 2020 than ever since it’s a potent digital marketing strategy that ensures long term results for your business. SEO makes up the highest share of website traffic, and for as long as organic search continues to increase, SEO will still be in high demand.

5.      Can I do my own SEO?

You can definitely do your own SEO with a lot of research and practice. First, you have to understand the SEO fundamentals, then learn to do it for your business.

WordPress plugins for membership

5 Best WordPress Plugins for Membership

Did you know that you need WordPress plugins for membership to create a fully functional site? Are you working on an online course, building a list of loyal customers, or generating income via your website? The plugin helps you to limit the accessibility of your premium content to registered members only.

Why do you need a membership site? Here is why:

  1. Stamp your authority – Authorities in each niche have valuable tips and strategies to give. Anyone with the ability to provide premium content attracts loyal customers who are willing to pay to access the content. Creating a membership site makes it possible to create targeted content, attract the right audience, and demonstrate your niche's authority.
  2. Grow your email list – Website visitors are always willing to provide their email address in exchange for something valuable. You can create premium content then limit access to registered users only- this is an avenue to gather email addresses for people interested in the content.
  3. Passive income – Membership sites enjoy recurring income drawn from subscription services.

Choosing the ideal WordPress plugins for membership

Choosing the right WordPress plugin for membership makes it easy for you to meet your goals.So, which features should you consider when choosing a membership plugin?

  • Compatibility- Confirm whether the plugin is compatible with your current WordPress theme before installing it. If you are not sure, test the plugin on a local WordPress install.
  • Design - The features on a plugin plays a role in the price. Consider features that not only make your site look good but also helps to fulfill your objectives.
  • Ease of use - Are you planning to hire a developer to assist in the site setup? If not, choose a lightweight plugin that will be easy to use. Use the basic features first, then, if necessary, install additional features to suit your need.

Some plugins come as a complete set with all features, while others have the essential elements only. Choose what suits your needs, experience, and expertise. Selecting the right WordPress membership plugin makes it easy for you to achieve your goals.

Basic plugins and requirements for running a WordPress Membership site

The membership site's performance depends on every decision from hosting, domain name, and the plugins.

  1. A domain name is your online identity, for example, 123.com. If you need help, rely on guides on how to choose a domain name.
  2. Select a reliable, supportive, and affordable host. Your website files are stored in the hosting web account, so choose the provider wisely.
  3. An essential business plugin converts your site to a membership platform.

Let us delve deeper by looking at some of the most popular WordPress membership plugins.

1.     LearnDash WORDPRESS MEMBERSHIP PLUGIN

As the name suggests, the plugin focuses on learning (online courses). It has advanced features for increased customization.

LearnDash WordPress LMS Plugin. Best wordPress Plugins for membership
LearnDash as WordPress Plugins for Membership Sites

Pros of LearnDash

  • Customized sale of courses – LearnDash provides website owners with options for selling their online courses. They can use a shopping cart where learners buy individual sessions. The plugin helps to restrict content to specific membership groups. Secondly, they can offer access to all their online courses to learners. Lastly, if they want learners to pay a recurring amount, the plugin provides that capability.
  • Easy setup – It is easy to set up, add, and organize content on the plugin.
  • Built-in membership features - Think of any element you need in an online learning platform, and you will find it on LearnDash. The plugin incorporates certificates, badges, site quizzes, user profiles, and course forums, amongst other features.
  • Drip content - This is especially important if you want learners to proceed to the next learning module after completing a lower blade.
  • Valuable integrations – The plugin allows you to integrate with various payment gateway. It also allows you to connect with WooCommerce, Slack, bbPress, MemberPress, etc.

Cons of LearnDash

  • Limited features – LearnDash focuses on online learning, so if you want to use it for other purposes, it is not the best choice.

2.     S2Member WP PLUGIN

S2Member is a WordPress membership plugin with both free and paid versions.

Bulk Email for s2Member Archives - Tribulant Blog

Pros of S2Member

  • Free version – Anyone can download and test the features, although it has limited features.
  • Drip feature – Allows you to roll out content as members complete previous levels.
  • Restrictions – You can restrict custom post types, streaming media, specific URL fragments, categories, portions of content inside posts, file downloads, and pages/posts.
  • Tools – The plugin has helpful tools such as brute-force protections, custom login welcome pages, email templates, and IP restrictions.

Cons of S2Member

  • Limited features – The free version has limited features, so it is not suitable for setting up a membership site.
  • Complex – The plugin is not as easy to use compared to other WordPress membership plugins.

3.     MemberPress FOR WORDPRESS

Well, MemberPress is a robust tool that allows you to convert your normal WordPress site to an authoritative membership site. The plugin comes with features that make the transformation easy.

Pros of MemberPress

  • Set up- To use the plugin, install it, then enter payment gateway details, your products, then your site will be ready for your members.
  • The plugin automatically sets up a login, thank you pages, set up pricing, and the account.
  • Integration – MemberPress integrates seamlessly with email marketing services such as GetResponse, MailChimp, MadMimi, and Aweber, among others. For podcast hosting, the membership plugin integrates with Blurry and Amazon Web services.
  • Restrictions – If you install the plugin on your existing WordPress site, then you will want to restrict access to posts, pages, and files for your premium members. The plugin makes it easy to set up the restrictions.
  • Payment gateways – MemberPress has an inbuilt payment service for Stripe, Authorize.net, and Paypal. You can also create pricing pages with ease.

Cons of MemberPress

  • Pricing – MemberPress annual payment is $249 for the plus plan and $129 for the basic plan.
  • Payment options – The plugin integrates with Paypal, Authorize.net, and Stripe only. Limited payment options integration locks out potential clients who do live countries that do not support the payment gateways.

4.     Restrict Content Pro

Restrict Content Pro is a popular, flexible, and lightweight WordPress plugin for membership created by Pippin's plugins. The plugin has a free version of WordPress, but it has limited features. All the plugin's features come as add-ons.

You can use Restrict Pro to generate recurring payments from magazine subscriptions, create premium content for club memberships, form private forums, and set up a members' blogging network.

Pros of Restrict Content Pro

  • Unlimited subscription levels- The plugin provides flexible subscription options. You can choose a free, premium, or trial subscription.
  • Creative pricing – Which price structures do you want to use? Restrict Pro allows you to use a combination of payment structures for your members. Members can also upgrade or downgrade between plans, and the money they paid is utilized in their current plan. If you want to create a promotion, Restrict Pro lets you create a coupon code.
  • Content access – Since members are at various levels. The plugin has features that restrict content per post.
  • Integration – Restrict Pro works well with WooCommerce, email marketing plugins (Mailpoet, MailChimp, email manager, etc.), and payment gateways (PayPal, Stripe, 2Checkout, etc.). The plugins are free, not paid addons.
  • Ease of use- The plugin integrates with WordPress, making it easy to set it up and use.
  • Ready support – Whenever you need help, you can rest assured that someone will assist you within a brief time. This is attributed to the short response time.

Cons of Restrict Pro

  • Limited features – the free version has limited features.

5.     Teachable WORDPRESS MEMBERSHIP PLUGIN

Teachable is a standalone platform for creating and publishing online courses. You can, therefore, host the courses on the Teachable subdomain or integrate the plugin to your website.

Pros of Teachable

  • Powerful editor – Enables you to create and launch sales pages that convert website visitors to paying users.
  • Integration – It is easy to import content from any online tools that use Zapier, such as Dropbox, One Drive, and Google Drive.
  • Tools – The plugin has tools that make the learning experience seamless for you and the learners. You can create quizzes, discussion forums and issue certificates to students once they complete their courses. If you want to roll out your course content after learners complete a level, the plugin has the drip content feature.
  • Marketing – Teachable helps you to customize your site with tools that help increase your sales. Advanced pricing options, coupon codes, email marketing, affiliate programs, analytics, etc. are some of the tools available on the plugin.
  • Ease of use – Teachable has built-in tools, so you upload and create content. The WordPress plugin for membership is good for non-techs as well as experienced people.

Cons of Teachable

  • Non-WordPress plugin- unfortunately, Teachable is not a WordPress theme. That means you have to use a sub-domain or links to integrate it into your WordPress site.
  • Cost- Since the plugin is sold as a package, it is expensive compared to other WordPress membership plugins.

Conclusion

Choosing a WordPress plugin for membership is not as easy as selecting other types of WordPress plugins. This is because it takes time to set up a membership plugin. Although some features are already set, there is still a lot of human effort required to set up the site fully. Pick a plugin with the features that mean the most to you. Making the right choice will save you set up time and guarantee maximum benefits from the site.

Important Web Development Services & Bits to Seek Expert Help

There is an infinite number of possible Web Development Services and value-added programs, but this is by no means an exhaustive list. Rather, there are answers to some of the most important problems that most small and medium-sized firms face. To have a personalized approach, almost all of these additional web development and WP Design programs can be adapted or mixed.

Important Web Development Services & Bits to Seek Expert Help

Setting Up Google App Business

Setting up Google Applications for a customer seems to be too easy a process for people who are familiar with the technology. However, put yourself in the shoes of our customers. At the best of times, the prospect of having to set up hundreds of email addresses, change MX documents, and configure permissions may seem daunting.

Many companies also host both their website and their email on the same computer. It's a time-honored and potentially unsafe tradition, particularly if their company emails often contain classified details. It should be reasonably easy to inform them of the advantages of having a dedicated email provider.

Google Apps for Work is perhaps the most comprehensive business-grade email and collaboration suite online. Furthermore, they have both a referral service and a partner program, both of which allow us to receive a minor fee for assisting clients with account setup.

Web Development Services & Marketing Automation Plans

The way companies engage with their clients is evolving as a result of marketing automation. Using marketing automation to the customers' workflows can bring a lot of value to the services we offer.

InfusionSoft and Ontraport are two SaaS companies that can help the clients simplify and systematize their marketing, lead development, distribution, and CRM processes. Our clients, on the other hand, would face major obstacles if they want to automate.

The initial setup takes a long time, needs a lot of work, and has a steep learning curve. It's not unusual to come across designers who provide a "done for you" configuration service for $100 to $165 per hour.

If our clients are still paying for an email marketing program, it's worth looking at marketing automation's advantages. Notably, if they are already paying for a subpar site.

Email Design and Web Configuration Services

The email appears to be the leader in driving online purchases, according to Salesforce, with 73 percent of marketers believing that it is essential to their business. Email is the chosen mode of communication for 69 percent of internet users in the United States.

With figures like this, persuading clients of the value of email marketing shouldn't be that complicated. It can seem to be a straightforward job to handle, but remember the following from our client's perspective:

  • Making an email prototype
  • Picture and content development
  • Separation and maintenance of lists
  • Setup and creation of a campaign
  • Marketing for the whole life cycle
  • Reporting, among other things

It's more complex than it seems on the surface to create a successful email marketing strategy. Even charging a fixed charge for the original design and configuration could save the clients hours of work.

Social Media Management

Most companies have utterly misunderstood social media. They made the error of thinking social media was a distribution channel anywhere in the way. When they don't have the outcome they desire in a fair period, they also disregard the technique as unsuccessful.

Companies who don't have the manpower or experience to run an ongoing Facebook campaign can be able to benefit from ongoing social media management. According to HubSpot, 59 percent of advertisers spend 6 hours or more per week on social media. Also, at half the rate, those hours provide a fantastic opportunity for social media management on a retainer.

Development Services for Web Landing Page Creation

For most companies, landing pages have been a significant priority. According to HubSpot, businesses with 40 or more landing pages produce 12 times more leads than those with 5 or fewer.

While some SaaS solutions help our clients to create landing pages, a more customized solution may be more appealing. This is particularly true if we offered fixed-rate rates rather than the monthly SaaS plans that are more popular.

Web Development to Maintenance Services

Of all our value-added services linked to web development, providing ongoing maintenance should be the most evident. A quick look at the WordPress version statistics could easily address our question about whether a maintenance service is useful. The most recent version of WordPress is now used by just 37.6% of WordPress deployments.

It's a clear fact that if clients are left on their own devices, they will either forget or won't care to keep their website current. It's also worth remembering that such numbers don't take into account the number of out-of-date plugins in use.

Ongoing maintenance may involve some different facilities, such as:

  • WordPress and plugins must be updated.
  • Posting and formatting blog entries
  • Taking care of backups
  • Fixes and small upgrades
  • Reporting every month

We could charge an hourly rate or a monthly retainer for this service. In any case, regular upkeep is an excellent way to keep the customer partnerships fresh. Being in front of customers every month improves the chances of landing new work when it becomes viable.

Conversion Optimization

Conversion enhancement, a service that often uses value-based pricing, is right behind and tightly integrated with landing pages (for obvious reasons). Conversion created a brilliant infographic that is well worth digging at. The following numbers are particularly interesting:

  • By the end of 2015, 61% of businesses plan to begin A/B testing.
  • 73 percent of businesses are baffled as to why customers leave their shopping carts.

There are a variety of user-friendly resources available, such as Visual Website Optimizer, that can assist us in assisting clients in getting a better return on our investment. Conversion optimization should be a top priority among the resources we might provide as a creator. Not only does the conceptual side of architecture lend itself well to optimization research, but we'll also have a detailed understanding of how the site was designed, allowing subtle modifications and tweaks an easy process.

PPC Management

Managing clients' PPC (pay-per-click) campaigns will easily turn into a time-consuming activity. However, if we enjoy SEO, long-tail keyword research, and ad copy testing in addition to production, PPC might be a service for us. Although it is not necessary, a Certified Google AdWords Partner will lend credibility to our marketing efforts.

The market for all organic keywords has risen dramatically, and there are several cases where depending exclusively on organic rankings is no longer a choice. Furthermore, social media platforms such as Facebook, Twitter, and LinkedIn are becoming more popular, and being able to advise our clients on multiple platforms can give us an advantage.

Final Thoughts on Additional Web Development Services

As WordPress developers, we’re often in circumstances where we need to learn a lot about a client's company. The knowledge we collect during the production process is a direct product. We'll hear about their goods and services, as well as their revenue funnels, how they screen potential leads, and who the company's key staff are, among other things.

All of this data helps us develop a special opportunity to see the larger picture. We frequently identify inefficiencies that the customer was unaware of.

Our client inquires, "We mean one can simplify the process?"

“A person certainly can,” we always insist, “but let us show we how we've helped some of our other clients overcome the same problem.”

Have we tried adding other similar or unrelated programs if we're digital entrepreneurs? How have our customers reacted, and has it had a positive impact on our business? And let us know what we think in the comments section below.

Important Web Development Services and Bits to Seek Expert Help

Social Media Marketing Strategy Design: The Best Sites and Models

The promotion of goods or services via social media websites and platforms is known as social media marketing (SMM). SMM usually entails creating customized and relevant content, as well as driving interaction and sharing.

For entrepreneurs and other companies, social media marketing may be a fruitful way to engage with prospective clients and create their brands. When done correctly, it has the potential to propel a company to new heights. Any business owners have also run their whole company via social media.

SMM, on the other hand, can be distracting or even backfire by turning away clients and opportunities if you're not careful.

 

Best Social Media Marketing Strategies for Small Companies and Startups.

Best Social Media Marketing Strategies for Small Companies and Startups.

Establishing a strong social media identity is difficult, but it doesn't have to be difficult. Here are the top five social media marketing tactics for entrepreneurs and small companies that will help them establish a strong social media presence.

 

How to Design your Social Media Marketing Strategy

Interact well

The most critical thing to keep in mind when it comes to social media is this: it's not about you, it's all about your wedding. This environment allows you to communicate with guests by interacting with the information you post. Likes, likes, and feedback come naturally from a solid SMM approach that places the customers first.

Thank the fans by mentioning their brand-related posts and tweets. They'll be thankful to you and will continue to support your company. Gratitude and responsiveness help boost the brand's image and build your branding by demonstrating that you value future customers.

 

DO YOU KNOW THE ACTIONABLE FOR YOUR SOCIAL MEDIA MARKETING STRATEGY DESIGN?

To begin, business owners must consider the various media networks to decide which environments are most appropriate. You'll help accomplish your social media goals by categorizing the sites and targeting the appropriate settings. Only if you carefully analyze how to develop a social media strategy and then add those lessons to a plan can social media serve as an engine for your company. What is the best way for small companies to get started in social media marketing? Simply put, by learning and only doing what they've learned.

 

ESTABLISH DOMINANCE WITH TIME

On social media, you want to build up your reputation and legitimacy over time. LinkedIn, a crucial area to consider when developing a social media plan, is a forum for every company owner to gain authority. On LinkedIn, increasing your audience and participation will help you increase sales and conversions. The more you develop your brand, the more prospects for development will show themselves. However, don't bring too much capital into this.

 

DESIGN YOUR SOCIAL MEDIA MARKETING STRATEGY AS THE CONVERSATION STARTER

The needs and patterns of social networking sites like Facebook are critical to a startup's social media strategy. Bear in mind that Facebook is now preferring content from friends over content from corporations and other sites, so you'll need to conquer that hurdle with ad campaigns.

However, you can't focus exclusively on commercials. Asking important questions and listening to the responses is a perfect way to interact with clients or guests on Facebook and elsewhere. The questions may be about your goods or general knowledge. Get it fascinating.

 

PRIORITIZE AND FOCUS ON A SINGLE FORUM.

Besides, there are several social media sites. If you're just getting started with a social media promotion campaign, don't feel obligated to be involved on any platform. Start with well-known platforms such as Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest. Investigate that your potential client spends the most time online to assess the platforms that can provide you with the best outcomes.

Another important thing to note when starting with SMM is to concentrate your energies on a single forum.

Create your profile on other social media sites, but rely on the one that's most important to you. Conduct a detailed social media analysis, create a policy, and execute it. Note that your social media marketing campaign would be more successful if you addressed both content and meaning with both of your profiles. If material is king, meaning is God, as it's been aptly saying.

Not to mention the fact that people are spending an increasing amount of time on their computers, mostly using social media applications.

 

Which Design & Tactics do Social Media Marketing Influencers Use?

YOUTUBE

It is the most widely used and fastest search engine. The YouTube social media marketing approach is also straightforward: not only upload your videos to YouTube, but also customize them for search so that they appear as users search for similar or your content. More followers will be attracted by using appealing names, keywords, and tagging in your videos.

 

FACEBOOK

The Facebook marketing campaign for small companies is clear and straightforward. It's a perfect forum for building target markets for paying ad placements because it has such a large user base. Regularly post announcements on pricing, discounts, new models, and even future releases or activities, but just one specific piece of content every day.

 

INSTAGRAM

Instagram has surpassed one billion logins, with many subscribers. One can add as many photographs, stories, and permanent posts as one wants. The personification of your brand is at the core of Instagram's social media marketing campaign. The only thing to remember is to keep sharing visuals/posts/stories on Instagram if you unexpectedly stop you risk losing fans. Try sharing high-quality pictures of the goods to add appeal, which is a very important tactic here. The curiosity is maintained by certain short reports (there for 24 hours), for upcoming sessions or behind-the-scenes.

 

TWITTER

This website is the most trusted by social media users, with over 300 million monthly active users and a million tweets. Start by tweeting relevant details including new launches, product deals, online competitions, sales, or any views on, say, industry to formalize your Twitter social media marketing plan. You can communicate with your fans by retweeting several times.

 

Book Sleek WebMasters to Design your Social Media Marketing Strategy

Sleek Web Designs’ team of marketers, posts high-quality content consistently. To be popular on Instagram, you must be reliable. An Instagram marketing firm will ensure that your feed is updated regularly and that the content you share is appealing, relevant, and targeted to your target audience.

 

BEAT YOUR COMPETITION WITH OUR SOCIAL MEDIA MARKETING DESIGN PLANS

Though we don't often push it that way, having an Instagram following has become a status symbol in recent years. Brands with a large fanbase and excellent content are 'winners' and attract more buyers. Sleek Web Designs, an Instagram marketing agency, will help you win in your business.

Instagram advertising isn't complicated at all. It's straightforward. It's simply not convenient. As a result, you'd need the assistance of experts. Sleek Web Designs, an Instagram marketing organization, will assist you in achieving your objectives and increasing your brand on this photo-sharing site. To get started, take a look at our low-cost social media pricing packages.

 

LEARN ABOUT YOUR MARKET, BUSINESS, AND GOALS

All of our social media campaign offerings for small businesses include:

Custom Advertising Campaigns

Your social media promotional campaigns would be tailored to the company's objectives as well as the needs of your clients.

 

Performance Reports

We'll assess the campaign's success and produce a summary at the close of the campaign. After that, we'll go over the report with you so you can see exactly what you got for your ad money.

 

Ongoing Optimization

We're still keeping an eye on the marketing campaigns and searching for opportunities to develop them. As a consequence of this continuing optimization, you can invest less when producing more leads.

 

Final Thoughts

But don't want to do that yourself. Time is a valuable asset for a small business owner. Work with a digital marketing agency to build simple social media marketing campaigns for small companies that are cost-effective. Get underway right away.

Your website is your first home, and social media is like a second home. Successful company social media tactics express your tone and attitude to your followers, helping you to stand out. Your company will expand in a lot of ways through social media. You'll be competitive if you have a well-thought-out plan and the right skills on your hand.

 

Social Media Marketing Strategy Design - The Best Sites and Models

How to Advance Website Design Skills and Your Worth

If you're just getting started with your web design company, don't get overwhelmed and start having doubts. We all need a place to start. And we all need to learn from our mistakes. Any Website Design project you work on provides you with useful knowledge and skills. Any tough client you have shows you how to best pick and handle clients. You learn how to tighten the approach and interact more efficiently any time scope creep happens. You learn how to develop your project management skills any time a project goes off track.

This kind of awareness does not come naturally. However, by reading this, you have already shown your need to understand. The more you go, the better you learn from both Website Design experience and self-development skills.

Check out these ways where you can add value, grow your skills, and help your website design clients achieve their goals.

How to Advance Website Design Skills and Your Worth

Improving Your Website Design Skills

This is an utter necessity. You must develop your skillset in your profession. There's no getting around that. This is one of those projects that takes a long time to finish. Some of us are naturals, and others need to put in more effort.

Many young designers make the mistake of looking for approval from other new website designers who don't even have a clear eye for design skills. It's nice to be complimented and have people hug you on the back. However, we will not be awarded awards for our participation. To truly develop our talents, we must strive among the strongest. We must put ourselves to the test.

Some of the finest can be seen on Dribbble and Behance. You have expertise if you can build up your Dribbble or Behance profiles to get 1k+ followers.

There are many opportunities to practice architecture and become a self-taught talented artist. First and foremost, I recommend that you immerse yourself in architecture. Become enthralled! You're on the right track because the YouTube and Google stream tips just include web design posts and images. Please bear in mind that people go to school for this, and they waste endless hours researching, training, and exercising in school. You would do the same, but without the help of student loans.

 

Learn User Experience and User Interface Website Design Skills

You don't have to become a user interface or user environment designer. You should, however, have a thorough understanding and appreciation of the concepts. These are critical design skills elements for any website that wants to boost traffic, conversions, and brand marketing.

The user interface (UI) refers to how visitors interact through the client's website. You must direct your clients' guests through your design if you wish to maximize sales or conversions.

Since this is all about the customer interface and tactics, learning UX concepts will loosen up your thinking process as you tackle projects. Learning UX will teach you how to think strategically. Many experienced designers have begun to charge for their Strategy and Thought processes. Understanding UX is crucial for web design because it allows you to start thinking about the customer first. Your projects can yield much better outcomes when you work for their clients and target demographic rather than for yourself or the client.

 

Enhance Your Design Skills and Charge More for Website Creation

I know that a lot of what I just said is way out of reach for a customer who doesn't have the funds. And I'm sure many are wondering to themselves, "How do I spend so much time making mockups for such a low-paying job?"

There is a straightforward solution to this problem. Charge a higher fee! When it comes to raising costs, I understand that it is better said than done. But consider it this way: you are bringing more website design effort into your project and you are studying new development skills. As a result, you will begin to charge a little extra for each project. I wouldn't want to make a significant price increase. Making gradual strides, on the other hand, functions and is valid.

Limitations do not appeal to me. Budgets are one of the factors that can affect what we can offer our customers. I will do better and offer more by calling for a bigger budget from the customer.

To be honest, I started doing mockups for all projects when I was new and didn't get paid as much. It also took twice as long for the same tiny reward. That's why I'm guessing many people won't even bother to do the mockups first. Since it has a steep learning curve that needs a significant amount of time.

That time is an investment in your skills and self-improvement in website design. If you had gone to design school, you would have been expected to know how to use Adobe software and other programs.

 

Establish an Approach of Meetings’ Discovery

This may sound daunting and far out there if you are brand new. I couldn't imagine myself holding a conference with key decision-makers the first time I considered it. It was difficult enough just to chat on the phone with a customer. But only communicating with a customer on the phone is the beginning.

When you're on the phone with a customer, you have to lead the discussion. They've come to you for assistance. They need your assistance! Expect a customer to come to you, tell you exactly what they want, and then leave. That does happen, but when it does, you're reduced to a pixel pusher who follows the client's instructions. As a web builder, you don't want to be here and you have much to give as an order taker. You're better off only finding a job with an agency (which is completely legitimate and not a bad idea!)

 

How to Go About It

Here's a suggestion that worked for me. Also, bear in mind that I am an introvert who is apprehensive about meeting new people. In reality, most designers are introverts, so don't panic if you're feeling uneasy. You're not the only one who feels this way.

Take an hour before a meeting to map it out. Have a list of all the questions you want to ask and set up the meeting the way you want it to go. Also, practice it. It would be best if you could practice with others. If you don't have one, use a mirror. Don't worry, you're not crazy. After a while, you'll see that you're getting better and better. Your investigations will change over time. For might new client meeting, you'll start to think about better questions to ask.

A good exploration meeting aims to get to the core of the client's issue so that you can have a solution. Remember what it's like to see the doctor. People say they have a health condition and are confident they know what it is by googling their symptoms. When they go to the hospital, however, the doctor asks a few questions and comes up with a new diagnosis. Since the doctor is a physician, he or she knows what questions to pose to determine the issue. The web designer does the same thing while leading an exploration conference. To diagnose the issue, we ask the right questions. Only then will we be able to recommend the correct plan of action.

 

Adopt your Website Design Skills to Think of a Strategy

What is the nature of the design process? What are the most relevant skills and practices in your website design procedure? What stages do you go through before you start designing?

Many new web designers who use Elementor claim they start planning their pages when they're still in progress. That is, they are both planning and evolving. And the cause, according to what I've heard, is to save time. And this is where what I'm going to say may hurt any of your feelings. So that's fine. I'm here to motivate, not to condone bad behavior for the sake of other people's feelings.

You're taking risks to the detriment of your client's company if you didn't finish the planning phase before starting the site creation. When your primary aim is to develop a website quickly, how can you really achieve results for your client? And it's at this stage where you must decide what type of designer/developer you want to be. If you want to attract low-paying customers who are just out for a bargain? Or do you aspire to be a true web designer who can add value?

You will have value if you aim to help your client accomplish their goal. You'll need to plan creatively to do this. You will use it to get outcomes until you know your client's priorities, market positioning, and target audience.

 

Thinking “Strategy”

Here are few skills you can check out to support you with the website design process:

  1. Personas for users are being developed. This will assist you and your client in seeing it from the eyes of the customer and designing for them first.
  2. Using a modern modeling app, create mockups. Please don't do this in Photoshop or Illustrator. What you have to do now is practice one.
  3. Build consumer experiences. This will assist you with creating a customer journey map for your client's website.
  4. Style scapes are a form of architecture. This will assist you in deciding what the customer likes and dislikes.
  5. Develop wireframes. This will assist you with creating powerful templates. A web design tip is that each feature on a website should be strategically positioned. Nothing is there at random or just because it looks amazing.
Advance Website Design Skills and Your Worth

Website Creation Services – From Design to Management Packages

Let's talk about the logistics of actually providing Website Creation services to our web design customers now that we've looked at a variety of packages we can provide.

Here are some of our most basic options related to website creation services online:

Website Creation Services – From Design to Management Packages

Do the Work Yourself

The first choice, of course, is to have the service yourself. Any operation you provide on your own would necessitate prior training and skills. Some programs may necessitate a significant amount of training for you to provide an appropriate service to your customers, whilst others may rely on the expertise that a web designer can easily improve and build.

Time schedule is a part of the issue here. If you have a lot of free time and a small client base right now, time might not be an issue. However, if we're still swamped with digital marketing jobs, adding additional resources can be difficult.

Book Website Creation Services from Sleek Web Designs

If you wish to provide services that aren't a good match for your current talents, it may be easier to recruit someone else or outsource the website creation job rather than having to learn new skills on your own.

Besides, as a web development firm, offering additional services has the goal of raising revenue, and that increased revenue can allow you to employ others to do the job.

You may recruit our experienced webmasters on a project-by-project basis or hire us for full-time service. We won't have to do any of the work ourselves, regardless of which direction we take.

Merge the Website Creation Part with other Brands and Services

The last choice we might see is collaborating with another service provider. Instead of recruiting someone else to do the job, we might find a freelancer or an organization that provides services that are similar to ours and form a mutually beneficial relationship.

If we can see, there are a variety of resources that can be provided in addition to web design. These extra resources may help we give more to customers (and make more money from each client), as well as reach out to more individuals. Our sales potential may grow as we expand our customer base and add new offerings.

Major Web Development Services to Hire Out

·         Search Engine Optimization (SEO)

SEO is a perfect match because if we're building a website for a customer, the client can get more money out of it if it's good at attracting search engine traffic.

There is considerable crossover between the two Website Creation services, of course. We can design the website to be search engine friendly as a web builder, but full-fledged SEO providers may go far further. This may include on-page SEO, such as optimizing pages or content to rank for particular keywords, or off-page SEO, such as link building.

·         Analytics

Almost all of the web design customers would like statistics and analytics to help them understand how successful their site is. Google Analytics is a valuable free software that clients can use, but it can be frustrating and challenging at times. Any of our clients may be looking for assistance in analyzing Google Analytics reports and implementing the necessary improvements to boost their performance.

We may have already included Google Analytics code on customer websites. Why not take that a step further to have Analytics support?

It might be as easy as a meeting in which we take the customer around the Google Analytics dashboard and explain it so they can pay attention to it in the future. Alternatively, we may include weekly or monthly reports along with any relevant advice based on the information included in such reports.

·         Social Media Management WEBSITE CREATION Services

Most companies use social media in a way, but only a small percentage of them use it to its full extent. Small companies and entrepreneurs also lack the time or manpower to successfully handle their social media accounts on their own, which is where we step in.

We may offer to assist clients in the creation and maintenance services of their social media accounts, freeing up their resources to focus on more critical aspects of their company or website. Often social media administrators or virtual assistants may sell subscriptions that contain a certain amount of social media messages on various platforms. The client could pay we a monthly fee to maintain their Facebook page and plan two new posts every day, for example. Our style is distinctive.

·         Email Marketing Plans

Since email marketing usually yields a high return on investment, this could be an environment where our clients are eager and ready to invest in a specialist like ourselves.

Planning HTML emails (or templates for our businesses to use) as well as website content creation services, designing graphics for the emails, and even establishing and handling the campaigns could all be part of our services.

·         Ad Creation and Management Services

Many companies need assistance with the creation and management of online advertising. Freelancers and companies in experience with Facebook advertising and Google AdWords are in high demand.

As an ad manager, we may produce commercials for our clients, set up promotions, test and monitor campaigns regularly, and send updates to our clients that display the results.

·         Keyword Research

We suggested earlier that we would be able to provide SEO services. One crucial part of SEO that we should focus on is keyword analysis. It's also easier to pick up than any of the other skills discussed in this post.

A keyword analysis is a vital part of SEO, but plenty of the clients won't know how to do it or won't have the resources to do it themselves.

Our keyword analysis and website creation services could include determining and recommending the right keywords for our clients to use on their websites and in their content. For the majority of our customers, we may want to concentrate on low-competition keywords that offer smaller sites a chance to appear on Google's first page.

·         Copywriting & Content Website Creation Services

We could provide copywriting services to our clients if we have any writing skills. In certain instances, this may mean drafting a copy for a landing page or a sales page. Since good copywriting can yield dramatic effects in terms of revenue, this can be a very efficient service.

Offering services relevant to content creation may be a good match, given that we would be working on the client's website anyway

Website Creation Services – From Design to Management Packages

Extra Packages Linked to Web Design – Additional Services by Developers

Extra Packages Linked to Web Design may benefit both website developers and their potential clients. Besides, agencies are always diligent in seeking additional avenues to generate continuing value for their customers as the digital world becomes more dynamic. After all, the cost of acquiring a new website project gradually increases.

To remain afloat, web designers must adjust and raise their sales per customer. This article will go into various methods for increasing the website project revenue that any designer or entrepreneur can adopt.

Extra Packages Linked to Web Design – Additional Services by Developers

Extra Packages Linked to Web Design #1. Website Maintenance Services

Web maintenance falls first in our list of the extra packages linked to web design and development. As a designer, both you and the customer would benefit from having peace of mind. Your client will like to know that you will be there for them if anything goes wrong. And, for a fee, you will be.

Websites fail, CMSs and their modules must be updated daily, JavaScript libraries must be updated, and so on.

Since ongoing maintenance is such an important aspect of maintaining a website, some companies focus exclusively on this service: Companies that specialize in site maintenance feature in Google search results for the term "website maintenance services."

Before a project starts, discuss an existing website maintenance support contract so you don't have to do any awkward post-project upselling, and the client can rest assured knowing you'll be there to help them when the time comes.

At Sleek Web Designs, we may launch a client with a monthly base rate of certain hours, based on how complicated their website is, which is then immediately paid out at our regular hourly rate. If all of this sounds like too much hassle for you or your squad, consider contracting website management to a reliable service provider who will happily take on the responsibility.

Additional Packages Linked to Web Design #2. Research and Development

Websites are getting stale quicker than the loaf of bread in your cupboard, due to the relentless evolution of technology.

Sharing your excitement for architecture and the future of the Web with your customer is a perfect way to improve your partnership, and it also serves as a great pre-sell for when you uncover a new plugin or piece of technology that can support their business. It’s no wonder research and development came second in our top “Extra Packages Linked to Web Design.”

Our service professionals are always on the lookout for new ways to develop our own and our clients' websites. And when we come across something amazing, we don't hesitate to tell you about it and offer our additional plans related to Web Design to help them introduce it on their web.

Extra Packages Linked to Web Design #3. Conversion Rate Optimization

At the end of the day, you can't predict how real people would interact on the platform you've produced with 100% certainty. However, as a web developer, conversion rate optimization services can help with this.

When we clarify the idea of being able to randomly break test various versions of their website — A/B testing — to increase conversion rates, most of our clients are taken aback.

Conversion rate optimization services may provide the following:

  1. Putting the website improvements into action: You will upgrade the site with the latest template as appropriate.
  2. Establishing the experiment: theories, regulated variables, and proposed research variants
  3. The experiment's findings are presented as follows: You could make a summary of the information you've learned and the modifications you think could be made.
  4. Experiment administration: You can do this with apps like Visual Website Optimizer or Optimizely.

Bonuses

·         Additional Packages Linked to Web Design #4. Managed Web Hosting

Traditional website hosting has become the go-to tool and one of the Extra Packages Linked to Design for web designers and developers to produce ongoing revenue from their existing customers.

As an agency, your consumers will be overjoyed to discover that they won't have to find and handle their own web hosting solution. This also makes web changes and support programs simpler for both you and the customer.

Rackspace and MediaTemple, two reputable shared web hosting firms, provide inexpensive, managed platforms that allow you to host several website domains.

You should be using a virtual private server (VPS) provider like Linode, Digital Ocean, or Prgmr if you want decent pricing and fine power of your web hosting services. Virtual hosting helps you to install and maintain several website domains, much like shared hosting.

The drawback of using a VPS is that if you are inexperienced with webserver management, the learning curve can be high. A VPS, on the other hand, has many advantages over cooperative web hosting, including more hardware power and much greater control of your server's functionality and setup.

·         Extra Packages Linked to Web Design #5. Online Marketing

The customer has made the decision to invest in a website, and the most popular explanation is that they think it would help them create new market opportunities. Developing their web marketing strategy might be one of the extra packages linked to design you provide. Setting up a mailing list, SEO, designing best practices for maintaining their social media profile, implementing an online advertisement campaign, and so on are all examples of things they should do.

Even if you aren't a specialist in web marketing, you can still make a good living by subcontracting jobs to those who are. Many digital marketing companies (including mine) have a healthy collaboration program that helps you to produce an industry-leading marketing tool without having to learn and implement the most up-to-date traffic-generating tactics.

Be diligent and do your homework while choosing an organization in which to form a long-term relationship. Your customer relies on your advice, and you don't want to make a mistake and let them down.

·         Bonus Services Linked to Web Design #6. Analytics Interpretation and Reporting

You've used web analytics code in the architecture, and the site's use is being tracked. However, analyzing the analytics and, most significantly, understanding what they say requires a considerable amount of time from the customer. Seeing someone who knows the data produce reports, analyze them, and make recommendations for site changes based on the data may be helpful to your customers.

Extra Packages Linked to Web Design – Additional Services by Developers

Inter-Linked Web Design and WordPress Development Services

If you need web design services from a known expert, whether as a business or as part of an enterprise, there are a variety of other Inter-Linked services you might order from Sleek Web Designs.

It will boost the income we receive from the average customer by adding more resources, which means you can make more money from fewer customers. As one of our customers, we would also benefit from getting a single point of contact with a range of services rather than having to locate and employ multiple practitioners.

Of course, expanding the business and providing further facilities has its pitfalls. Since it’s generally a smart idea to concentrate on a few items, we certainly won’t try to provide any additional service imaginable.

Even if web design is our primary concern, adding a couple of these additional resources to your project requires will help you increase profitability without spreading ourselves too thin.

Let’s take a look at some of the relevant programs we may be able to provide. Our own personal knowledge and skills will play a part in the Inter-Linked programs we want to provide.

Inter-Linked Web Design Services

Inter-Linked Web Design and WordPress Development Services

        I.            INTERLINKING WEB DESIGN AND LOGO DESIGN

Any company requires a logo, and many of our web design clients would need the services of a logo designer. If we’re designing a new website for a startup, we’ll almost definitely need a logo. If we’re redesigning a website for a customer who already has a company, now could be a good time to suggest that they update their brand name with a new logo.

We may bundle the two services together or sell each service separately since logo design and web design go hand in hand.

Another reason we think of providing logo design as a service is that it can be very profitable, but for skilled persons.

      II.            WEB & GRAPHIC DESIGN

Although logo design services are inter-linked with graphic design, we could also design business cards, brochures and marketing materials, labels, and other products for our customers.

Clients who employ us to design a website can benefit from any of these extra resources, and we could also bundle them together in bundles that include a website, logo, brochures, and other products.

    III.            AD DESIGN SERVICES ARE INTER-LINKED

The bulk of our web design clients will participate in some sort of advertisement, and they do not have the capital to design such advertisements in-house. That may be internet banner ads, magazine advertisements, banners, or some other form of Inter-Linked commercial services.

Other Services Inter-Linked to Web Development

Inter-Linked Web Design and WordPress Development Services

1.      ONGOING WEBSITE MAINTENANCE SERVICES

Clients who pay us to design a website are almost guaranteed to request Inter-Linked services in the future. Even if the website is designed with a content management system (such as WordPress) that allows the customer to incorporate and maintain content on their own, some maintenance may be expected at some point.

Minor style or interface updates, new parts of the website, or any information that the customer is unable to manage on their own with a CMS are examples of this maintenance.

There are a few different ways we can provide continuing maintenance to our clients. We could bill clients with any value they need on an hourly basis, or we could build a plan and charge a monthly retainer. For instance, the contract might include a monthly flat fee that entitles the customer to certain benefits, such as priority assistance and a certain number of hours of service per month.

Offering repairs as part of a kit can be a smart move because it ensures a steady stream of profits, bringing predictability to an otherwise unreliable source of income.

Clients will benefit from maintenance contracts because they will know how much they can pay for ongoing costs relating to their website, and they will know that we will be here to help them anytime they need it.

2.      HOSTING SERVICES INTERLINKED TO WEB CREATION

Our web design clients would need hosting, which is among the Inter-Linked services we provide. Best of all, hosting generates recurring monthly income, which can arise if we attract more customers.

We don’t need to buy and maintain our own servers to provide web hosting to our customers. We will conveniently obtain a reseller hosting account, which will allow us to provide hosting to our customers without having to handle the information ourselves.

Before we provide hosting to our customers, we think about how much time it would take to provide service. We examine the specifics of the reseller hosting packages we’re considering to see whether we’d be in charge of all customer support for our customers. We will want to move on and miss this service if it is not worth our time. Part of this can be determined by how much we can ask for the hosting facility.

3.      WORDPRESS SUPPORT

WordPress is such a commonly used content management system that it is used to create a significant number of new websites. WordPress powers 34% of the internet, according to figures, and that figure is growing.

WordPress is an excellent CMS for many small to medium-sized companies, and everybody appreciates how cost-effective it is. However, WordPress users are expected to run into certain problems that would necessitate some assistance. The disadvantage of a free CMS is that having assistance and care can be difficult. A free support platform is open, but finding answers to our questions there is hit or miss. Many customers choose to see someone else do the job for them, rather than wasting hours scouring forums for answers.

Delivering Inter-Linked WordPress services may be similar to providing ongoing website maintenance, with the exception that we’re relying solely on WordPress (and so identifying ourselves as a WordPress expert). This WordPress service could be paid hourly or as part of a monthly service contract, as we mentioned in the previous point.

Inter-Linked Web Design and WordPress Development Services

Valuable WordPress Services

Before we get into our list of Valuable WordPress Services and other value-added programs, let’s have a peek at how our Sleek Web Designs & Developers add value in the first place. The goal here is to build a win-win situation. That is, adding value for our customers while still increasing sales and benefit for our business.

Sometimes, hiring a web development firm may be useless. It won’t benefit you if you select a value-added service from a list and begin booking it from any web development company.

Since we’re bringing the cart before the rider, we won’t find progress at the end of the road. If it was our turn here at Sleek Web Designs, we’d be best off first figuring out the answers to a few key requests.

Figure Out What Problem You Are Facing

What areas in your businesses are you having trouble with? Organizing and coordinating internal correspondence and collaboration? Is it possible to generate new leads? Are they indexed on search engines? What is email marketing?

As webmasters, the best way to really answer this question is to inquire about your clients’ businesses. Here, with our Valuable WordPress Services, we collect reviews and search for a theme that flows through each client’s list.

Choose Valuable WordPress Services that Solve your Problems

When we’ve found out what their challenges are, we should start working on a solution. It’s always a smart idea to link the solution to the company’s bottom line. How much time will we be able to save them by collaborating and communicating more effectively?

What would happen to the sales if we plan and grow an email strategy aimed at increasing customer retention? How much would each new lead cost them if we work to increase their search engine exposure, and what is the estimated lifetime value of that lead?

Exploring and addressing these two simple questions can assist us in determining which Valuable WordPress Services to have. One factor we can stop is the following scenario: the primary company is WordPress growth.

We don’t put ourselves in the role of trying to have so many resources that aren’t connected. We’ll find ourselves chasing our tail and going in circles. Instead, we concentrate our attention on 1-2 places where we see promise (based on our experiences with clients).

VALUABLE WORDPRESS SERVICES DOESN’T MEAN FREE

We want to be sure that when we speak about having additional value, we’re not saying that this value comes without an accompanying charge. Not in the least!

If anything, some of the add-on service ideas discussed in this post have the potential to have a significant beneficial impact on the two most important resources for a company owner: time and money.

We often start charging a fee, depending on the importance we add to the project if we provide a customer with a way to save time or raise more money. By so doing, we have an existing partnership with the customer as a developer and we’ve previously worked with them as a developer. As a note, when opposed to someone with whom they have never communicated before, our customers are more inclined to book our Valuable WordPress Services.

Valuable WordPress Services .png.

Conversion Rate Optimization – 10 Strategies for Your Business

Every entrepreneur strives to improve their website’s conversion rates.

To experience e-commerce growth, you have to keep generating new ideas and strategies to help boost elements that drive leads and conversions.

Achieving excellent conversion rate optimization results requires some effort and the right tools and strategies.

Conversions can occur in different areas of your site, including blog content, landing pages, homepage, pricing page, and more.

That’s why your website should be responsive enough to turn visitors into loyal, paying customers.

But before we delve deeper into CRO strategies, let’s understand its importance first.

Why CRO is Important

Conversion rate optimization (CRO) lets you get value from website visitors. It is the most cost-efficient way to improve user experience, grow customer retention, boost web traffic and increase business ROI.

When you optimize your conversion rate, your revenue per visitor increases too. This means there will be more customers and more revenue for the company.

That said and done, let’s explore the various CRO strategies to use for your business.

CRO Strategies that Boost Business Growth

1.   Declutter Your Website

People will visit and stay longer on a website that is easy to navigate and clear without too much distraction.

When your site pulls visitors in many directions, they’ll get tired and leave.

To find distracting elements on your site, monitor user behavior. Know what they aren’t using or clicking on and remove it to make the page simpler and much more navigable. This will improve conversion rates.

Make your landing page concise, with relevant information that your visitors need to know.

Improve these areas for best results;

  • Combine your visuals with context to show people what you are offering
  • Have videos, and social proof
  • Benefits and features
  • Headlines and subheadings
  • Reviews and testimonials

The idea here is to eliminate any distractions whatsoever and allow visitors to focus on what you’re offering them.

2. Have a Strong CTA Copy

A strong CTA copy can make conversion rates go up. Avoid generic CTAs like “Start trial” or “Sign Up,” which may not appeal to your visitors.

Instead, use a CTA that starts with “Yes.” Something like this: “Yes, I want my discount.” Or “Yes, I want to join.” Such CTAs are psychologically appealing because they paint your offer positively.

This formula works way better than generic CTA copies. Experiment with different CTA buttons and copy and you’ll soon know the one that gets more clicks and use it. Use tools like heatmaps to understand why users don’t click your CTAs. This will help you work on improving your CTA copy.

3. Add Pop-Ups to Your Website

A study by Sumo revealed that the average conversion rate for pop-ups is 3.09%. And you can hit 10% if you do things the right way. With 10% of pop-ups, you have an average of 9.28% conversion rate.

Imagine how a single change can elevate your conversion rate. It is worth the effort and works on every website.

To get high conversion rates from pop-ups;

  • Set a cookie that allows a pop-up to appear once per user
  • Let the pop-up have a 30-second delay timer to keep them from being so annoying
  • Try a few offers like different products, PDFs, premium content, and other freebies until you find the winner you can feel immediately
  • Make the pop-up close easily

Doing this will minimize/eliminate complaints and boost your conversions. Your visitors will be happy, and you’ll reap all the benefits.

4. Include Live Chat on Your Site

Most people may want to purchase your services but remain on the fence.

This is because they are clouded with doubts or questions that prevent them from taking the leap.

Live chat box may just be what they need to get their questions answered and doubts cleared.

It’s easy to add live chat on your site and watch as your conversions rise.

5. Get Your Headlines A/B Tested

Your headline can either benefit or break your landing page. Using the wrong approach may cause your web visitors to avoid reading content to the end. They’ll just click the back button and move away, never to come back.

Copyblogger’s study reveals that, on average, eight out of ten web users read a headline copy. But only two people out of the ten will keep reading to the end. The remaining 8 will not go past the headline.

To prevent this, you need to A/B test your headlines. Experiment with different variables, including the tone, length, use of numbers, and statistics, to ensure you have excellent headlines that motivate the reader to keep reading the rest of the content and take appropriate action.

6. Minimize Bounce and Exit Rates

Another critical CRO strategy involves analyzing and understanding your site’s bounce and exit rates. A high index of bounce and exit rate only means that your site is not as engaging as it should be.

When users lack engagement towards your products and website, your bounce and exit rates will be high. It’s probably because the site is challenging to use or navigate. A user survey will help you to understand the reason and implement a strategy to remedy it.

Or probably the device they’re using to navigate your site is the reason for high bounce and exit rates. Like what We are Social discovered, 46% of web users surf the internet on their mobile devices.

You can’t ignore your site’s mobile experience. This will highly impact your website and your whole business.

7. Use Explainer Videos to Generate Leads

Video content are excellent engagement tools you can use on your website to keep visitors involved in your brand story. They help convey value proposition effectively and offer a robust way to narrate your brand story and build lasting relationships with prospects and customers.

With videos, you can spread your value proposition through each marketing funnel. Since you have only eight seconds to capture user attention, you have to make sure your hosting is fast.

Curate engaging content using videos to explain products and help people learn more about your brand. Let your videos capture their attention and push them towards purchasing your products.

8. Leverage Retargeting

Retargeting helps you win back prospects who’ve visited your site. Leverage this method to re-engage those who left your website. This strategy will track your web visitors and send them ads to re-engage them after leaving to a different page.

Retargeting is effective when used on people who’ve visited high-converting pages. Since they didn’t make a purchase on their first visit, you’ll send them appealing offers using interactive images and systematically crafted copies to persuade them to come back. It will be easy to convert them after this.

9. Optimize Your Site’s Conversion Funnel

A website conversion funnel has four parts, including awareness, interest, consideration, and conversion.

These portions help you decide on four things, namely:

  • How to nurture prospect’s interest through engagement
  • How to develop brand awareness
  • Steps to take to compel visitors to consider your offerings
  • What you can do to convert them into loyal customers

For a conversion funnel to work, you should identify what is working and conduct an analysis. Then run tests on every phase of the funnel.

The test results will indicate the techniques that are working for you and those that don’t work to your interest. From here, you can tweak your working tactics to improve conversions and make those that don’t work start converting.

10. Use Lead Capture Forms

A lead capture form can highly influence your conversion rate. The tool can help you determine a lead from a non-lead.

There are several lead capture tools to help you streamline your process. From creating converting landing pages to including customer names and logos and FAQs, you can use tools like Leadformly, Single Grain, and Unbounce to accomplish your goals. More tools include Wordstream, Zendesk, and Square.

Leadformly lets you create landing pages for campaigns. Single Grain will have you include the names and logos of your valued clients in the lead capture form. This will increase your brand’s credibility.

Unbounce guides you to create and present frequently asked questions (FAQs) alongside your lead form to eliminate doubts concerning products or services. The questions will answer trivial concerns from customers who still harbor doubts about products or your brand.

To Sum Up

Your e-commerce will only grow if it has conversion rate optimization. Make CRO a priority as it helps to improve every aspect of your product, sales, and marketing. With each improvement in your CRO, there’s a potential for tremendous growth. So make the most out of these strategies and remember, consistency is key.

conversion rate optimization strategies

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Increase performance with their apps. Enhance your company with their feature selection. They have the software ready-to-wait for your business' success from their free logo-maker through to Supersonic CDN. 

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Security and privacy. Security and privacy are, first and foremost, the rights of your website at Namecheap. They still respect the online user and human rights. It is their responsibility to preserve the Internet safe, accessible, and secure for all. 

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Unleash all the resources. You are waiting for additional assistance and information. 

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Find more from their blog. See the latest news from the industry, get inspiring business tips, discover their latest deals, and many more in their broad forum. 

Transfer to more. Get added assistance and discounts as the domain is passed to us. Moreover, bear your domain any time it leaves. 

Domain vs. No Domain

You want people to come and see what you've done when you create a website. To have these links to your pages, you need a unique domain name. Registration of the domain name is necessary to ensure that nobody else in the world can take possession and ease searching for the website. Find a domain name of your type. 

Namecheap’s Domains

They aspire, above all, to provide their clients with exceptional experiences. They promise you can offer superior quality levels and assistance when buying a Namecheap domain name. Their main purpose is to build a client-oriented ecosystem for the happiest customers in the galaxy. Their brand of consistency is the name-cheap promise. 

Domain Registration Process

Kindly confirm the name you want to sign. Your business or website name is usually the response. Your domain name should be kept short and easy to comprehend. Say aloud, and make sure it sounds fantastic. Second, check and see if it's open. Hundreds of other names are available if you use the .com top-level domain. In the end, add your cart to the top choices and complete the domain registration.

Best Namecheap Domains & Free Whois Privacy Domain Protection

In Namecheap, hundreds of most common TLDs can be used to register brand new domain names. You can find thousands of domain names already licensed but now for sale in their marketplace. When you have.com domains, you can certainly also see.net,.us and several more choices. 

Picking the Best Domain Registrar

Although the price is a major consideration, other areas must be weighed when selecting the correct domain registrar. Customer service, security, and simple account management are included. Both of which come with Namecheap as standard—and of course at a great price.

Choosing the Ideal Name for your Domain

Thus, you found that it's not a whole story to register Google's "website domain." You must also decide which extension to select from and which name to file. See their quick guide for the right domain range. 

Buying and Reselling Domains

You can sell them through Namecheap if you have acquired domain names that you no longer use. You will list your domain on their market at a set price when you are ready to sell. Their searchable list will include your fields, which thousands of people visit every day. They promise the best possible service from the board, the auction, the renewals if you purchase domain names from Namecheap.

Buying Cheap Domain Names

It revolves around knowing where to look. Their most common offers have been put together on one page to make it easier to find the right domain name, hosting, and more for competitive rates. Take a peek. 

Get a domain name from Namecheap and build your profile online. Read on to learn more about Free Whois Privacy Domain Protection online

A2 WordPress Hosting Services | Recommended Web Tools

Worried about when to download and update any apps with WordPress pre-installed version. In no time, you can just get your web up and running. Your case will be A2 Designed to provide you with the fastest loading speeds and the WordPress Hosting page's safest setup. A2 Optimised WordPress is the outcome of their testing and experiments to define the highest site performances for WordPress environments. No conjecture is involved! In this way, instead of downloading and checking plugin, you might concentrate on writing content and promoting your website. 

Their A2 Customized WordPress hosting services can also simplify your site with many security features, such as automated WordPress notifications, to ensure that your site stays secure against hacking. 

A2 for WordPress Hosting?

With concern to hosting WordPress, it is evident that you launched your website in the first steps. You do not entirely know, though, what WordPress is or what kind of perks you may have. You may have learned from a friend about WordPress or read it on a blog. Don't worry. Don't complain. Don't feel too bad. Here A2 are to assist! 

With a plugin framework and a template method, WordPress is a free CMS open source. WordPress is template-based, like many CMS rivals. The user selects a topic, changes it to his personal tastes, and the site is ready for download. WordPress can build any platform that you can picture with several plugins and add-ons. This versatile program produces worldwide ads, social media, blogs, and web pages of special interest.

Small companies that respect flexibility and enjoy simplicity provide websites with content management systems (CMSs). Ghost, Joomla, and Drupal are examples of these CMS implementations. Another CMS that turned out to be one of the most simple and flexible software is WordPress. 

Here are just a few features on this platform you can experience: 

  • The most critical components of WordPress are 100% free and inexpensive. 
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  • Set up by 1 click means WordPress can be installed and started quickly.
  • The high availability of downloadable, appealing themes enables you to easily change your website appearance. 
  • WordPress is SEO ready to send you free search engine traffic. 

Affordable Hosting Service for WordPress

WordPress is free. There are no extra charges for hosting every month other than customized templates, premium plugins, etc. You can get low-cost WordPress hosting on your site. Just make sure that you get a decent and trustworthy provider. Share media files or major archive consumers should schedule their budgets accordingly for large photo galleries. The WordPress program can be downloaded free of charge from WordPress.org or A2 Hosting before installation (A2 also offer an easy 1-click setup via Softaculous if you prefer). 

The basic architecture of a new WordPress site will run in a couple of minutes using the above process. Manually downloaded installations can be more complex, but a web administrator can easily update the WordPress site. While A2 Hosting isn't the cheapest service for WordPress, you won't find anywhere a better deal. 

Profitable WordPress Hosting

WordPress obviously comes laden with a range of benefits as the most used CMS in existence today. 

Users do not require much experience or technological know-how. WordPress provides a search engine-friendly and regular resource locator, resource overview web framework review feeds, article categories, sticky pages, and a compatible interface for content and tailoring arranging, moderating, and securing password pages and postings. 

Due to the use of templates for WordPress, edits are fast and simple. There are thousands of alternatives and variants in the broad template library, and WordPress does not tolerate any shift, alteration, or tweaks in the end. Users can customize and change the themes for whatever they need with only simple coding skills.

The registry for the WordPress plugin offers extra tools to boost the accessibility of WordPress. Most Web pages of WordPress have at least a few plugins, and some of them have hundreds that can be switched on or off if you wish. 

Speed Matters

A2 Hosting has been at the forefront of hosting and production technologies since their introduction in 2003. A2 were one of the first hosts to deliver PHP 5 and SSD technologies. Ensuring their customers have the right apps for their websites is just one reason A2 provide the quickest WordPress hosting. A2 won't give you the full recipe for A2, but here are a few main ingredients for A2 Hosting. 

  • AMD EPYC Server / NVMe Drives - The WordPress website will be housed on these next-generation servers when you pick one of their Turbo Servers. These lightning-fast servers just deliver a few of the advantages of their Turbo platform:
  • Option Of Data Center Location: The closer your website to your guests, the less time the data is needed for your visitors to drive. At A2Hosting, you can select your position for the data center, reduce latency and improve WordPress websites' efficiency. 
  • OPcache/APC - Testing found that PHP reaction times were reduced half using this caching method! 
  • Memcached - will improve the database speed by saving the key memory data for fast recovery. 
  • Performance Plus Option: The Power Plus option requires the WordPress Hosting account. A2 apply extra tools to your account when subscribing to this program to keep your website pace even in traffic spikes. This is a perfect service for websites that receive heavy traffic in some times, days, months, and seasons.
  • A2 Web Accelerator: A2 hosting helps set up these speed optimization techniques with a few clicks when several hosts are unable or unable to provide caching solutions on a common hosting account. The A2 Site Accelerator is located in your cPanel control panel: 
  • Turbo Cache: Turbo Hosting accounts open. Turbo Cache. This tool saves the website's entire HTML content in the cache and can be used without PHP being run. 

WordPress Hosting and the Support You Ever Needed

Have you any issues with WordPress Hosting? Their specialist support team for their Guru Crew stands by! They're friendly, well-informed, and you'll love working with them! You may use live chat, text, or mobile 24 hours a day. You might tell you what it would look like, but the price you're paying is inexpensive WordPress hosting. You can only get the best hosting for WordPress at A2 Hosting! 

Their servers are not only high performance but also trustworthy. And it's precisely tailored and supported with their 99.9 percent ultra-reliable WordPress web-hosting commitment. Their service you're going to enjoy! 

A2 believes that they can deliver the best hosting for WordPress you can find. With their money-back guarantee, A2 will let you try us absolutely risk-free! Start with the best WordPress Hosting industry now! 

A2 WordPress Hosting Services and Recommended Web Tools