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Our Local SEO guide features key steps involved when conducting a complete SEO Audit. Read on to find the unknown SEO tips never told before.
A Guide to Your Client’s Local SEO Audit
Check for Local Schema-Markup
Schema markup is a kind of coding placed on a website to assist search engines in returning more useful results to visitors. Not only does schema inform search engines what your data means, but it also tells them what it says.
This markup is an important technique for search engines to understand precisely what a website is about, so they can serve it up in the right SERPs for the right search queries.
Entering your client's URL into Google's Structured Data Testing Tool is one technique to validate that their site employs schema markup. You'll be able to double-check that all of the pertinent information about the company has been included.
Prodhan Jubaer: Vendasta is a search marketing specialist.
Jubaer demonstrates how to apply schema-markup to your client's website and landing pages:
“SMBs often underestimate the value of schema-markup. It's your golden chance if you have a local customer that isn't utilizing schema-markup on their sites.
Take a look at the keywords and SERP results first. It will assist you in understanding the user's goal so that you can provide the most value. Determine which markups (reviews, events, articles, goods, and so on) are appropriate for your client's website. Then make a content map and label each page with the markup you'll use. Add information to the markup fields that the user would find most useful when highlighting or adding it.
If you're using WordPress, “All In One Schema Rich Snippets” is a wonderful plugin for adding Schema markup. The Schema markup generator is a fantastic tool for creating code for other websites. “
Check your local search engine optimization citations.
How often is your client's company discussed on the Internet? Auditing their citations will reveal how many web references to their company's name, address, and phone number.
It's crucial to investigate both your client's structured and unstructured citations since they vary significantly.
You'll audit their company listings throughout the web for structured citations, looking at social platforms and directories such as Yelp, Yellowpages, Facebook, Superpages, and MapQuest. To determine whether their good company information is published, you should also verify with the big data aggregators, such as Axiom, Neustar/Localeze, Factual, and Infogroup.
Zachary Yuzdepski is a Vendasta Marketing Analyst.
After that, go through your client's unstructured citations. Zachary Yuzdepski claims that
Random websites, blogs, event listings, job posting sites, government data, and social media references may include an unstructured citation. Because they might be as basic as a corporate mention, they are unstructured. Typically, these citations do not contain a company's NAP information. “
Examine the primary pages for Search Engine Optimization.
The most significant part of your audit is undoubtedly an audit of the primary website pages. It doesn't have to take long if you have the right equipment. Screaming Frog is one of several wonderful tools that will provide you with a thorough analysis of your client's on-page SEO.
JLenney's Marketing and Local SEO Guide
Here are some brief recommendations from local SEO expert Jeff Lenney on how to use Screaming Frog to audit your client's on-page keyword optimization:
- Jeff Lenney is a writer who lives in the United States.
- JLenney Marketing, LLC, a search engine optimization expert, is a search engine optimization expert.
After you've compiled your list of target keywords, go through each page of your spreadsheet (like Jeff did) and review the keywords on each page. You'll be looking at the following items in particular:
- Titles of pages
- Tags in the title
- Sub-headings
- Count the number of words.
- Description (meta)
Even if you only have this information, you'll be able to assess how effectively their pages are optimized for local SEO. You'll also be able to suggest changes and fill in content gaps that may exist.
You may utilize a variety of top-tier SEO plugins to assist you after you've examined and documented the deficiencies in your client's local SEO (and they've hired you to rescue the day).
Image SEO Audit:
Image optimization for local SEO has two basic components: keyword use and images affect page load speed.
The Screaming Frog may help.
Image auditing is a keyword that many people use. The filename and alt text of each picture (their evaluation) help in keyword optimization. Google can't discern what kind of visual information a picture entails. Thus, site crawlers depend on filenames and alt text to figure out what's is visible. These are the areas where you may optimize the relevant target keywords.
Page Load Time as another local SEO guide
When pictures are optimized to minimize file size without sacrificing visual quality, you may see considerable gains in page load speed. You may inventory all the photos on your client's site using Screaming Frog and highlight the ones that are slowing things down. (There will be other picture size optimization plugins that automatically resize images in the future.)
