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To get high rankings in search engine results, lay a solid digital foundation. Technical search engine optimization (SEO) services from Sleek Web Designs can help your website perform better and attract more high-quality leads and visitors.
What is technical SEO and why is it important?
Technical SEO is website optimization that positions a website appropriately to make it easier for search engine spiders to crawl and index it effectively. The result is a better ranking on search engines.
Using technical SEO, you can make sure your website follows search engine rules and can be scanned and indexed with no issues. Conducting a technical SEO audit is the first step to evaluating your website's existing Search Engine Optimization and identifying which elements you need to enhance for a flawless online experience.
User expectations have shifted considerably and search engines have evolved to match. An estimated 3.5 billion people use smartphones, according to Statista. Because of the dramatic increase in smartphone usage, Google has implemented an algorithm change that gives greater weight to mobile site performance and user experience when determining the rankings of websites.
Google now penalizes websites with shoddy code, a long page load time, and broken redirects. These technical SEO flaws might lead to a significant decline in search results and organic traffic if not addressed. With over 35% of clicks going to the top organic results, a position drop may be disastrous for your organization.
Technical SEO: Your First Step in Creating a Better Search Experience
Algorithm modifications are driven by a single goal: to deliver the greatest possible user experience. To do this, you must thoroughly grasp the concept of technical SEO, what it includes, and how you can use an SEO technical audit to guarantee that your website complies with search engine rules and industry standards.
Site speed, AMP, robots exclusion protocol (robots.txt), XML sitemap status, and content quality are all part of technical on-page SEO. These elements are crucial to the success of your website in the internet world. Bounce rates can rise by 123% when a website takes 10 seconds to load. Bounce rate is the percentage of users that leave your website without taking any action like clicking a button or visiting another page.
Don't wait until your site suffers from negative SEO consequences before you address any technical SEO concerns. Investing in technical SEO for eCommerce, WordPress, and other CMS systems today will save you time and money later. Make an appointment with one of our specialists to learn more about technical SEO for WordPress and its importance to your organization.
Technical SEO for Local Businesses
Before you think of adding new content to improve your search engine rankings, you must keep up-to-date with the newest technical on-page SEO strategies and algorithm upgrades. This will increase the profitability of your website in today's competitive digital marketplace. Understanding technical SEO and the requirements it places on your website helps you guarantee that your pages are structured for both online visitors and search engine crawlers.
The following are the steps involved in technical SEO optimization:
- Creating a crawl error report
- Getting rid of duplication of effort
- Metadata enhancement
- Auditing of the desired domain
- Examining the HTTPS response codes
- Check for faulty connections.
- Making an XML sitemap for your website
- The use of Secure Sockets Layer (SSL)
- Accelerating the speed of the website
- Using the robots.txt file
- Making a website mobile-friendly
- Redirect auditing
- Searching the website on Google
- Among other things
We are aware that maintaining your core company activities while navigating the complicated needs and methods of technical SEO optimization can drain your resources (time, money, and effort). That is why our technical SEO specialists are there to assist you around the clock.
Is the technical on-page SEO functionality of your website affecting your organic search rankings? Allow our skilled SEO firm to handle the arduous task of promoting your website. Trust Sleek Web Designs with your SEO technical assessment and optimization to unlock your business's full potential.
10 Technical SEO Services
Create SEO Action Plans for a Successful Online Campaign.
1. A Technical SEO Audit
To identify and correct issues with your website, we do a full-scale SEO technical audit for you. In addition to mobile performance, the audit examines site architecture, XML sitemap, indexation, crawl problems, robots.txt, and internal link structure.
2. Competitor Analysis
Analyze the optimization strategies used by your competitors and identify areas for improvement. Our technical SEO expert analyzes the keyword performance, search engine rankings, social media presence, and backlink profile of your competitors. These procedures enable us to develop tactics that provide you a distinct advantage in your particular niche market.
3. Meta-Data Analysis
Meta tags explain your page's content to web users and search engines, increasing your online exposure and traffic. Sleek Web Designs does technical SEO for WordPress, which includes examining and improving your meta descriptions, title tags, meta keywords, alt attributes, and robot tags. To prevent abuse of metadata from harming your SEO, we utilize this process.
4. Image Optimization
Large pictures detract from the performance of your site and drive away potential customers. With technical SEO for eCommerce, you can speed up your site's load time and attract more consumers. Our experts pick the best file format, optimize your alt attributes, minimize the file size of your photos, use image sitemaps, and maximize image optimization plugins.
5. Speed Optimization
Page speed has an impact on your search engine position and, more crucially, the online experience your consumers have. File compression, enabled by our technical SEO professionals, reduces the size of your CSS, Javascript, and HTML files. We also optimize your code, eliminate redirection, use browser caching, use CDNs, and enhance server response time.
6. Structured Data Markup
Simplify the crawling, interpretation, and presentation of your material for search engines by utilizing schema markup. We identify the page elements, produce the HTML, and apply the schema markup to your page. Google's Structured Data Testing Tool is used by our team to check your markup and identify any problems.
7. Keyword research
Your digital marketing approach is built on keyword research. Become aware of current industry and consumer trends, and use this information to optimize your website's term utilization. Our Search Engine Optimization experts research your area and conduct technical SEO audits to identify your keyword ranks and improve your web pages for high-performance search phrases.
8. Backlink Analysis
Technical SEO for eCommerce and other platforms can help you better comprehend your website's online authority and search ranking potential. Our staff does backlink studies to guarantee that you receive incoming links from reliable and high-authority websites. We use a variety of backlink data sources to locate your referring websites, assess their authority, and calculate the social share size of the pages connecting to yours.
9. Recovery
Changes in Google's algorithm can result in penalties, as can the use of black-hat technical techniques in WordPress. To assist you in recovering from a penalty, our SEO specialists use Google Search Console to determine the sort of penalty that impacts your website, analyze your backlink tactics, and resolve variations on original web pages and material that Google crawls. We also make certain that all of your redirects are functioning properly.
10. Website Migration
Moving a website is a tricky procedure. Prepare a thorough migration strategy to prevent losing valuable traffic. As part of our SEO-friendly website transfer services, we execute benchmarking analytics performance, mapping all new URLs to the old domain, updating all internal links, eradicating duplicate material, and handling 404 pages.
A Technical SEO Company that Gets Results
WordPress and other CMS require technical SEO to be successful online. You can identify website problems, take prompt action to fix them, and make sure that all Search Engine Optimization aspects are operating effectively if you have the necessary technical optimization SEO plan in place.
Use our SEO services to your advantage and achieve long-term profitable growth. Here's what to expect while working with our firm:
1. In-depth Website Audits
The efficiency of your website is determined by a variety of factors working together. At Sleek Web Designs, we do thorough site audits for your technical SEO, sponsored campaign, conversion rate optimization (CRO), backlink profile, analytics, and competition. As a result, our business decisions are based on factual information.
2. Analytics & Reporting
Keep an eye on the results of your SEO effort, and keep on top of whatever you're doing online. To acquire actionable information and achieve your intended outcomes, our team uses analytics. We also provide frequent consultations, email updates, and monthly reports to help you stay on top of your marketing strengths, shortcomings, and opportunities.
3. Technical SEO Specialists
In the United States, Sleek Web Designs Internet Marketing Agency is a multi-award-winning SEO firm. A Google-certified SEO professional manages your project from the beginning stages of analysis through to the conclusion. We discover, design, and carry out data-driven technical SEO suggestions and keep an up-to-date understanding of industry trends to guarantee that our services provide results.
4. Goal-Oriented Web Strategies
To begin, we assess your existing campaign state, marketing goals, and expectations during our initial meeting. In this manner, we make certain that all of our SEO strategies are in line with your objectives. In addition, our team makes use of a variety of distribution channels to boost traffic and lead generation for your site.
5. Full-Service SEO Solutions
With SEO solutions suited to your branding, you can future-proof your website and increase conversion rates. We work with eCommerce, Shopify, franchises, Amazon, and local companies to provide SEO services. Our staff eliminates everything that slows down the speed of your website, optimizes the content of your pages, and humanizes your brand to appeal to both search engines and online consumers.
6 A Proven Track Record
Our firm has worked with hundreds of businesses across the United States to help them enhance their online presence. By doing extensive technical audits and applying results-driven Search Engine Optimization tactics, we were able to detect and resolve several reoccurring site issues. Find out what our clients have to say about the quality of our SEO services.
