There is an infinite number of possible Web Development Services and value-added programs, but this is by no means an exhaustive list. Rather, there are answers to some of the most important problems that most small and medium-sized firms face. To have a personalized approach, almost all of these additional web development and WP Design programs can be adapted or mixed.
Setting Up Google App Business
Setting up Google Applications for a customer seems to be too easy a process for people who are familiar with the technology. However, put yourself in the shoes of our customers. At the best of times, the prospect of having to set up hundreds of email addresses, change MX documents, and configure permissions may seem daunting.
Many companies also host both their website and their email on the same computer. It's a time-honored and potentially unsafe tradition, particularly if their company emails often contain classified details. It should be reasonably easy to inform them of the advantages of having a dedicated email provider.
Google Apps for Work is perhaps the most comprehensive business-grade email and collaboration suite online. Furthermore, they have both a referral service and a partner program, both of which allow us to receive a minor fee for assisting clients with account setup.
Web Development Services & Marketing Automation Plans
The way companies engage with their clients is evolving as a result of marketing automation. Using marketing automation to the customers' workflows can bring a lot of value to the services we offer.
InfusionSoft and Ontraport are two SaaS companies that can help the clients simplify and systematize their marketing, lead development, distribution, and CRM processes. Our clients, on the other hand, would face major obstacles if they want to automate.
The initial setup takes a long time, needs a lot of work, and has a steep learning curve. It's not unusual to come across designers who provide a "done for you" configuration service for $100 to $165 per hour.
If our clients are still paying for an email marketing program, it's worth looking at marketing automation's advantages. Notably, if they are already paying for a subpar site.
Email Design and Web Configuration Services
The email appears to be the leader in driving online purchases, according to Salesforce, with 73 percent of marketers believing that it is essential to their business. Email is the chosen mode of communication for 69 percent of internet users in the United States.
With figures like this, persuading clients of the value of email marketing shouldn't be that complicated. It can seem to be a straightforward job to handle, but remember the following from our client's perspective:
- Making an email prototype
- Picture and content development
- Separation and maintenance of lists
- Setup and creation of a campaign
- Marketing for the whole life cycle
- Reporting, among other things
It's more complex than it seems on the surface to create a successful email marketing strategy. Even charging a fixed charge for the original design and configuration could save the clients hours of work.
Social Media Management
Most companies have utterly misunderstood social media. They made the error of thinking social media was a distribution channel anywhere in the way. When they don't have the outcome they desire in a fair period, they also disregard the technique as unsuccessful.
Companies who don't have the manpower or experience to run an ongoing Facebook campaign can be able to benefit from ongoing social media management. According to HubSpot, 59 percent of advertisers spend 6 hours or more per week on social media. Also, at half the rate, those hours provide a fantastic opportunity for social media management on a retainer.
Development Services for Web Landing Page Creation
For most companies, landing pages have been a significant priority. According to HubSpot, businesses with 40 or more landing pages produce 12 times more leads than those with 5 or fewer.
While some SaaS solutions help our clients to create landing pages, a more customized solution may be more appealing. This is particularly true if we offered fixed-rate rates rather than the monthly SaaS plans that are more popular.
Web Development to Maintenance Services
Of all our value-added services linked to web development, providing ongoing maintenance should be the most evident. A quick look at the WordPress version statistics could easily address our question about whether a maintenance service is useful. The most recent version of WordPress is now used by just 37.6% of WordPress deployments.
It's a clear fact that if clients are left on their own devices, they will either forget or won't care to keep their website current. It's also worth remembering that such numbers don't take into account the number of out-of-date plugins in use.
Ongoing maintenance may involve some different facilities, such as:
- WordPress and plugins must be updated.
- Posting and formatting blog entries
- Taking care of backups
- Fixes and small upgrades
- Reporting every month
We could charge an hourly rate or a monthly retainer for this service. In any case, regular upkeep is an excellent way to keep the customer partnerships fresh. Being in front of customers every month improves the chances of landing new work when it becomes viable.
Conversion enhancement, a service that often uses value-based pricing, is right behind and tightly integrated with landing pages (for obvious reasons). Conversion created a brilliant infographic that is well worth digging at. The following numbers are particularly interesting:
- By the end of 2015, 61% of businesses plan to begin A/B testing.
- 73 percent of businesses are baffled as to why customers leave their shopping carts.
There are a variety of user-friendly resources available, such as Visual Website Optimizer, that can assist us in assisting clients in getting a better return on our investment. Conversion optimization should be a top priority among the resources we might provide as a creator. Not only does the conceptual side of architecture lend itself well to optimization research, but we'll also have a detailed understanding of how the site was designed, allowing subtle modifications and tweaks an easy process.
Managing clients' PPC (pay-per-click) campaigns will easily turn into a time-consuming activity. However, if we enjoy SEO, long-tail keyword research, and ad copy testing in addition to production, PPC might be a service for us. Although it is not necessary, a Certified Google AdWords Partner will lend credibility to our marketing efforts.
The market for all organic keywords has risen dramatically, and there are several cases where depending exclusively on organic rankings is no longer a choice. Furthermore, social media platforms such as Facebook, Twitter, and LinkedIn are becoming more popular, and being able to advise our clients on multiple platforms can give us an advantage.
Final Thoughts on Additional Web Development Services
As WordPress developers, we’re often in circumstances where we need to learn a lot about a client's company. The knowledge we collect during the production process is a direct product. We'll hear about their goods and services, as well as their revenue funnels, how they screen potential leads, and who the company's key staff are, among other things.
All of this data helps us develop a special opportunity to see the larger picture. We frequently identify inefficiencies that the customer was unaware of.
Our client inquires, "We mean one can simplify the process?"
“A person certainly can,” we always insist, “but let us show we how we've helped some of our other clients overcome the same problem.”
Have we tried adding other similar or unrelated programs if we're digital entrepreneurs? How have our customers reacted, and has it had a positive impact on our business? And let us know what we think in the comments section below.