2 - 2021 | Sleek Web Designs

Month: February 2021

10 SEO Issues That May Cause a Sudden Drop in Website Traffic and Rankings

There’s always that feeling of triumph when you discover that your website is finally on Google’s first page and bringing in more traffic. You’d want to do everything to keep it up there.

But then, one day, you wake up to a sudden drop in both site rankings and traffic. Amidst the panic and disappointment, you still need a contingency plan to restore your site to normalcy as soon as you can.

It can be challenging to detect the causal factors of the drop in your site traffic and rankings. That’s why we’ve listed these ten issues to help you understand what is going on with your site and how you can fix the problem.

Let’s delve in.

1. Negative SEO

Negative SEO is when you receive an influx of spammy links randomly. You’ll need to disavow such links because they’re impacting your traffic and rankings.

But there are situations where you won’t disavow such links because your site may be using an expired domain. You may end up disavowing useful links and end up without any traffic or ranking. Before you decide to disavow your links, you should conduct an analysis to get an accurate picture of your disavow file.

In the process of disavowing the spammy links, you may accidentally disavow Google too. Some of the links may have linked back to Google Plus even if it doesn’t exist anymore. If you accidentally included the Google domain in your disavow during formatting, then it’s likely that you disavowed Google and caused everything to disappear.

2. Changes in User Behavior

When search behavior changes, the traffic to your page will reduce, and so will your ranking. This may occur because of macro issues like trending products, poor user experience, or a global pandemic like what happened in 2020.

A decline in click-through rates directly impacts your rankings. Consumers can change their minds and behavior when you least expect. That’s why you should always prepare for traffic drops that come with seasonal changes.

If your competitors improve their snippets, they’ll definitely steal your clicks. The query intent may shift and make your snippet look less relevant. Only when you improve your CTR will you start experiencing high traffic flows and rankings. You may need to optimize your snippets to achieve this.

3. Your Site Has Outdated Content

To maintain a constant traffic flow to your website and high rankings on search pages, you ought to publish fresh content every now and then. If your content is outdated, people may not stay on your site for long. This means they’ll not share your content too.

Every competitive niche requires that you keep your site up to date on a regular basis for you to attain a slot on the first page. If you are irrelevant, your website will become an irrelevant result that is out of date.

Always update your content and attract more traffic. Keep up with evolving trends to make sure your content is competitive.

4. Changes in SERPs

Sometimes Google decides to change or enhance its Search Engine Results Pages once in a while. This can impact your rankings. Like what happened recently, Google enhanced SERPs with rich snippets, knowledge panels, products page, Q&A sections, job ads, video clips, and more.

While these enhancements are beneficial to you, they may reduce your organic search results. Find out if your website is victim to SERP enhancements so you can also enhance your snippets using structured data.

5. Content Audit

When you decided to audit your content, you most likely removed duplicate content from your website. A content audit is often random and focuses on page quality rather than whether the pages are driving traffic to your site.

In the process of auditing, you may remove traffic-driving content, which will work against you. While in the content audit process, you should also consider the pages are not driving traffic. You can combine content into masterful pieces that will keep receiving traffic and place you on the first page.

6. Lost Links

If you acquire new, but low-quality links, your performance in SERPs will be affected. In the same way, losing high-quality links can also impact your ranking. It is crucial to monitor your link profile to see if you lost a link or two. This could be the reason why your ranking and traffic dropped all of a sudden.

The webmaster often cleans up its links and may be responsible for your lost links. They may have been removed because they are broken or by chance. Always analyze and audit your links to get detailed data on your lost links. You can reclaim them by fixing the broken ones or by contacting the webmaster.

7. Updating Your Website with New Design

Updating your website in itself doesn’t affect your traffic. What impacts your rankings and traffic are the redirects and other issues that may derail your website’s indexability and crawlability. Your website’s new JavaScript theme can interfere with the indexing and crawling.

When your design interferes with these search engine spider functions, your indexability and crawlability will decline. And if Google can’t index or crawl, you won’t have much traffic or ranking. After your WordPress website update, you should shut off search engines from indexing your site to avoid ranking and traffic issues. An SEO professional can help with that.

8. Incorrectly Embedding GTM Tags

It is only through accurate reporting that you’ll be able to track your efforts. You need to implement your GTM tags or Google Analytics right to avoid any errors in your reporting. If you don’t, your traffic numbers will be affected.

As you set up your reporting, make sure you include the right Google Tag Manager. This will help you with accurate reporting. You’ll avoid over-reporting or misreporting. Don’t include more than one GTM tag; it will be disastrous. Double-check your GTM tag implementation to ensure you’ve done it correctly.

9. Google Search Console Errors

Google Search Console can also experience errors and bugs in reporting. This situation rarely occurs, but when it does, you’ll see a drop in your rankings and search traffic. Such bugs and glitches in Google’s tools are never reported on Google but the SEO community. That’s why you should consider connecting with the SEO community online so you can be notified when the errors become widespread.

Always check your Google Search Console to understand what’s happening to your organic traffic.

10. Not Updating Your Website in a Long Time

To remain competitive, you have to continually update your site with new content. You can use competitor analysis to determine what you should do for your website to stay competitive.

If you leave your site stagnant, without growth in linking, content, and other promotional activities, you’ll lose out on traffic and ranking. Take immediate action to ensure you reap the competitive benefits.

To update your site, you should consider blogging every day with top-notch, SEO-friendly content. This will help you generate the required links to keep your website on top of the SERPs.

Take Away

A sudden drop in your website traffic and SERP ranking can be worrying but not difficult to fix. Now that you understand the reasons for this decline, you are more prepared to handle each one as it comes. First, you have to conduct an analysis to determine what is causing the drop and then find a lasting solution that will see you reap good results.

75 Video Marketing Statistics to Know for 2021

Video marketing has been a breakout trend for more than a decade now. The rise in social media usage has contributed to the increase in the consumption of video content. As more people get drawn towards videos, marketers try to find new ways to make them more engaging.

Video marketing benefits are countless. If you want to influence your audience’s understanding, get more web traffic, leads, and sales, incorporating video content in your overall marketing strategy is key. This is your opportunity to realize a high return on investment for your business. There are plenty of ways your business can benefit from video.

The statistics below will show you just how critical video marketing is to your online business.

General Video Marketing Stats

1. 81% of businesses are currently using video as a marketing tool.

2. This is because 78% of web users watch videos online every week, with 55% doing so each day.

3. There are one million minutes of video content crossing the internet every second.

4. Six out of ten people prefer to watch online videos than TV.

5. This year, viewers will spend 100 minutes every day watching videos online. As brands increase video usage, consumers are inclined to watch more video content than ever before. There will be a 19% increase compared to the 2019 findings.

6. On average, viewers will spend 2.6x more time on a page with video content than without.

7. It is predicted that by 2022, video content will make up 82% or more of all the consumer internet traffic. This will be 15 times higher than the results from 2017.

8. You can increase qualified leads by 66% using video while considering your sales funnel.

9. Video content boosts brand recognition by 54%.

10. Storytelling and promotional videos are the most created video content.

11. Explainer videos are consumed more. 94% of consumers watch explainer videos to learn more about products. Out of these, 84% are compelled to buy.

12. Due to the increase in remote connection in 2020, 62% of marketers still use webinars today. The number keeps increasing.

13. 91% of webinar marketers testify that webinar is a very compelling video marketing channel compared to the rest.

14. YouTube is the second most viewed site after Google. It attracts more than 500 billion views every day. Upload your video content on YouTube and watch as your web traffic increase.

15. Internet users watch over 500 million hours of video on YouTube every day.

16. A Forrester research concluded that a minute of video content is worth 1.8 million words.

17. 75% of all video viewing is done from mobile devices.

18. Mobile video viewing increases by 100% each year.

19. 92% of viewers watching videos on their mobile devices share them with others.

20. 66% of teenagers in the U.S. watch videos online every day.

21. 50% of viewers aged 13-84 will leave whatever they’re doing to watch a video from their fan.

22. 55% of internet users stay attentive when watching videos than any other content.

23. Viewers retain 95% of video content compared to the 10% retained reading text.

Marketing Stats

24. These marketing starts have the power to keep your brand on top and skyrocket your marketing efforts.

25. Video content increases traffic by 300% and will help you nurture leads.

26. Your site is fifty-three times more likely to reach Google’s front page if it has video.

27. Publishing video content on your landing page can improve your conversion rate by 80%.

28. About 50% of internet users search for videos related to the products or services they need before visiting a store.

29. Video content increases a site’s organic search traffic by 157%.

30. 85% of consumers look for video content from brands.

31. 65% of executives have visited marketer’s sites while 39% have contacted them after watching a marketing video.

32. 97% of marketers confirm that video helps viewers better understand the services or products they offer.

33. 25% of businesses publish video content every week.

34. 52% of marketers confirm that video content has the best ROI.

35. Using video in email marketing can boost click rates by 300%.

36. 64% of consumers make a purchase after watching a branded video on social media.

37. 62% of customers will change their opinion of a brand for the worse if they watch a branded video that is low-quality.

38. This year, video is expected to generate up to 82% of internet traffic.

39. Video Marketing Engagement & Conversion Stats

40. Incorporating an explainer video on your landing page can boost conversion by 80%.

41. A third of viewers will stay longer watching a branded video content.

42. The best time to post a B3B video is mid-week (especially on Wednesdays)

43. About 95% of consumers will watch a video to the end if it’s less than two minutes long.

44. 80% of marketers say that video content increases the time spent on a website.

Video Sharing Stats

45. 9 out of 10consumers who watch branded videos on mobile will share them with friends.

46. Viewers will engage and share your explainer video ten times more when posted on your social networks.

47. Social videos generate 1200% more shares compared to text and images combined.

48. 83% of viewers would share a branded video with others if they enjoyed it. It is vital to make your videos engaging.

49. Your video content will get more viewing and shares if you post it between 7 am, and 11 am.

50. Video content posted on Facebook has a 135% chance of increasing organic reach than photo posts.

51. The top 3 effective video content types are consumer testimonials with 51%, video tutorials with 50%, and demo videos with 49%.

Social Video Marketing Stats

52. Social media posts attract 48% more views if they have video.

53. 57% of marketers utilize live video in their strategies. Most of them (34%) use the live streaming options from Facebook to allow their viewers to respond in real-time.  13% of marketers use Instagram to build communities around their brands.

54. 45% of Twitter users watch more videos from celebrities.

55. The highest YouTube earner, a 7-year-old, made 22 million dollars in 2020.

56. YouTube boasts of over 23,946,561 subscribers.

57. Facebook has more than 8 billion video content views every day. It is the most utilized platform by social marketers.

58. The optimal video length to boost engagement on Facebook is 2-5 minutes.

59. Snapchat users watch up to 10 billion videos per day.

60. Twitter users watch 2 million videos on the platform every day.

61. Tweets with video attract ten times more engagement.

62. LinkedIn video campaigns attract 50% view rates.

63. This year alone, mobile video ad spend is expected to be approximately 72% of all digital ad spend.

64. 25% of marketers plan to use TikTok for advertising in 2021.

65. 65% of viewers find YouTube the best channel for user-generated content.

66. 65% of YouTube viewers use the channel to solve a problem.

67. Video content improves click-through rates by 65% and minimizes unsubscribes by 26%.

68. There’s a prediction that soon, Facebook will become a 100% video platform without text posts.

Best Practices for Video Marketing

69. Here is what you should pay keen attention to when planning to launch your video marketing campaign.

70. You’ll get the most engagement from your audience if you create videos that are under two minutes.

71. Google Chrome blocks ads with autoplay to retain 82% of those consumers who hate autoplay.

72. This is because 65% of viewers will skip online video ads as soon as they land on a page.

73. Remember, 85% of videos on Facebook are watched without sound, while 60% of stories on Instagram have to be watched with sound.

74. 60% of viewers stop watching a video by two minutes, 45% after a minute, and 33% after 30 seconds.

75. 83% of marketers would continue to rely heavily on video marketing if there weren’t such obstacles as budget, resources, and time.

Takeaway

According to these stats, your e-commerce can grow faster with video. As you can see, video marketing is a vital component of your marketing strategy. Just observe the best practices (keep it short, with no autoplay, brand it, and focus on customer interest). When done right, a video marketing campaign will help you build highly targeted traffic to your site for a long time.

Sources

https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
https://blog.hubspot.com/marketing/video-marketing?__hstc=4273004.6dca435f45a79c9564fcaa51da776d0c.1547689825317.1547689825317.1547696706583.2&__hssc=4273004.1.1547696706583&__hsfp=2440387509
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https://www.thinkwithgoogle.com/consumer-insights/video-trends-where-audience-watching/
https://wistia.com/learn/marketing/video-time-on-page
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https://www.businessinsider.com/google-ceo-says-youtube-viewers-watch-hundreds-of-video-hours-a-day-2016-2
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https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
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https://www.hubspot.com/marketing-statistics
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video marketing statistics

Free WHOIS Privacy Domain Protection

How many times have you been hit by spammers? Have you always wondered how they get your details? With Namecheap, the site is well linked for users like you. Plus, a quick search for Whois on the domain that your host will show all your wonders in a swipe. 

Namecheap adds your private information to the Whois database. The data includes your email address, phone number, and your address. Also, all info you give at the time of registration of your domain name. That is the database that keeps your data and that of other domain owners. Any web user can search and find that data.

Free WhoisGuard Privacy Security

Are you trying to sign up for a new domain name? Namecheap provides free Whois anonymity, and that leaves quite many people to go with it or not in the shadow. As I noted above, the Whois log includes a list of all the contact information you have added. As part of their accreditation plan, the domain registrar must show the information of the domain name holder on the public website of Whois.

Now, what if you choose to hide your sensitive info in the Whois database? Then WhoisGuard comes into play there. 

For the past seven years, the ICANN Committee has been discussing the idea of viewing private registry details on the Whois website. So, this is what Namecheap Privacy Security, WhoisGuard, is all about.

Let's break it down precisely. The post will answer questions like, what is WhoisGuard does and what it can’t do. Read this detailed review to know if that's what you need for your domain hosting.

What is WhoisGuard?

Namecheap's WhoisGuard is a tool that provides your domain with privacy protection, keeping your data secure. After all, your data is as important to them as it is to you.

When registering a domain, ICANN allows registrars to send the contact details to them (such as name, email, address, and phone number). This is added to the Whois database afterward. This website lists the owners of any web domain name, and everyone on the Internet will search for it.

This knowledge is shielded by WhoisGuard from spammers, ad agencies, and cyber fraudsters. The Whois database would now show generic contact details from WhoisGuard. It's the best, assured, global domain privacy option you can find anywhere. Besides, Namecheap ensures the protection of your privacy.

Features of Free Domain Privacy by Namecheap

The WhoisGuard services have been made free indefinitely by Namecheap. Still, it is one of the best options for purchasing domain names. 

Many common domain providers, such as the Google domain name registry, have also shown restricted records of Whois.

Any of the major providers, though, such as GoDaddy and a few others, are yet to make this service free. GoDaddy is selling WhoisGuard for $7.99. 

Resellerclub is also one of the leading domain reseller firms, selling Whois guard service for free."

It is best to verify the quantity of information exchanged if you are one of those domain owners who need the Whois privacy guard. And if you had to pay for the WhoisGuard domain, well, then you'd better transfer your domain to Namecheap.

Here are a few highlights of who.is guard: Namecheap free:

  • Contact Info Shield

Contact information for WhoisGuard is displayed in the publicly available Whois database, where your name, mailing address, phone number and fax number are stored. Personal details about you remains confidential. This suggests that you are protected from telemarketers, unsolicited phone calls, spam mail, and stealing of identity.

  • Spam Killer

In the Whois folder, WhoisGuard replaces the email address with a special xyz.protect@whoisguard.com handle. Each email sent to this address is filtered and then sent to an email address of your choosing, significantly minimizing the amount of spam in your inbox, while ensuring that genuine contact is received.

  • Now Free Forever

You can get WhoisGuard privacy rights completely FREE for as long as you retain your domain with Namecheap when you register an eligible new domain name or transfer a current eligible domain to Namecheap.

  • Flexible Control

Any time you like, change your settings. WhoisGuard can be conveniently activated and disabled, monitor how much email address forwarding is refreshed, or change your personalized email preferences, all from inside a single control panel.

  • Prevent domain hijacking

You are making your domain (and your website) vulnerable to hackers without privacy protection. You're offering hints that unscrupulous people may use to obtain access to your account or move your domain to another registrar with your contact details revealed.

  • Avoid fraud

A laid-back privacy approach can result in a fraudster using your information to respond to security questions and obtain access to your private accounts. You make it so much more difficult for someone to break into your accounts by blocking your data.

How to Use

WhoisGuard's operation is pretty straightforward and simple. What it does is place their own identifying data on the product of the Whois, hiding any evidence of your personal knowledge.

Here's a case, the standard result without WhoisGuard:

Here's Privacy with WhoisGuard:

This should provide you with a basic understanding of just what WhoisGuard does.

On the public Whois website, WhoisGuard shows their results. Their addresses and descriptions of their connections. But if someone enters their account, after screening for spam and other potential attacks, it will be forwarded to your registered email. This will literally cover the outside world with your private information!

If the registrar accepts a court order against you or a domain service from a vendor concerning trademark disputes, the only time your info, including phone number and address, is available.

Benefits of Domain Privacy by Namecheap

While you should not have to buy it just because you have a website, there are many important advantages to the service. Four reasons to make a minor investment in your privacy are these:

  • Protect Your Personal Information

Identity fraud is a serious online issue. Think of the amount of information needed for a domain to be licensed. The same details individuals go to great lengths to secure. For a professional scam artist, there is enough knowledge to create severe difficulties for yourself or your business. The security of WHOIS conceals this data from getting into wrong hands.

  • Prevent Unsolicited Marketing Outreach

Along with your domain, listing your contact details attracts unwelcome attention from sales agents, spammers, telemarketers and con artists. These people were known to search for contact details in the WHOIS database, trawling newly registered websites in particular. Before you start being targeted with emails and calls on something relating to web marketing, SEO and more, it will not take long after registration.

  • Minimize Spam

To protect your account and cut down on unsolicited communications from spammers by leveraging domain privacy. Your domain registrar will have an alias email inside the WHOIS folder instead of your own, minimizing the risk of phishing emails. Using domain privacy defense, certain phishing emails (trying to access your personal information, usernames, and passwords etc.) would not enter your true email.

  • Prevent Domain Hijacking

Domain hijacking is when your domain can be transferred from you by another. Considering so certain domain registrars lock domain transfers after purchase, you do not think this is a problem, but the risk still remains. Don't you want to be as safe as possible if we're talking about your business? Hiding your personal contact information makes it much harder for anyone to obtain access to your domain account by using your files.

  • Are there any cons to domain privacy?

The only possible downside to domain privacy lies in possession. The domain name registrant is legally the owner of the website (in ICANN's eyes), not you. This will never be a challenge in most situations, so it's impossible that your registrar will snatch your domain.

Final Thoughts

Just as Namecheap does, it's a matter of time before the other domain registrars provide this feature for free. Since many consumers are not aware of the GDPR's effect on their domain privacy record, however, they may continue to pay for who.is guard and be at a loss.

For the meantime, you know where you can get the guard who is free, so make the most of it.

To save some money as you switch a domain to Namecheap or purchase a new domain name, select the current Namecheap voucher coupons from here.

For more helpful information for writers and webmasters, subscribe to ShoutMeLoud. Don't hesitate to share this important information with your other mates who own a domain name.

FREE WHOIS PRIVACY DOMAIN PROTECTION